Business
Choosing the Right Location for Your Business


There are many big decisions that you have to make when starting a business. Partners, suppliers, funding options and more will all have to be considered, discussed, and eventually committed to. But what about location? Where your business will be based is often the last thing to be thought about, or is something that is essentially left to chance.
Staying in the area where you already happen to be and renting the first available, barely suitable premises may enable you to get started as soon as possible, but it is rarely the best option. The location where your business is based is more important than you might think, and it is something worth prioritizing in the early stages of a startup — or reconsidering if you are hoping to grow an existing concern.
Whether you are talking about a bricks-and-mortar retail unit, office space, or a corporate headquarters, where you are is of paramount significance. Here are some of the factors you might want to consider when choosing a location for your business:
Investment
Certain parts of the world find favor with investors at different times. If your business is based in a region that is attracting investors, then you may find it easier to build seed capital.
Right now, many investors are looking at Latin and South America as a good place to buy stocks in business. Julio Herrera Velutini is a financial and banking specialist based in Puerto Rico who has advised many individuals and companies looking to invest in South America.
Regulations and tax
Many businesses choose to relocate to a different country because the situation regarding regulations and/or taxation is favorable for them. Sometimes, relevant regulations and tax rules can change from one city or state to another. Look carefully at what the current laws are, and how they relate to your business.
Weigh up the pros and cons — would your company benefit from less regulation, or would it put the firm at greater risk? Remember too, that political administrations can change, and new laws can be brought in that may dramatically alter the business landscape, for better or worse.
Perception
Where your business is based can play a big part in how it is perceived. Certain countries, cities and even districts can go in and out of fashion or seem right or wrong for a particular type of company. A solid industrial district may be right for an auto factory, but the address could count against an advertising agency trying to attract clients.
Choosing the right address may be more expensive in terms of rent, but it can soon pay for itself as part of a low-cost marketing strategy where you trade on your location to build your brand. Even if you do not care about being fashionable, businesses that hope to be players on the national or international stage need to be based in a major city to be taken seriously.
Employees
If you want to have the best and brightest working for you, then you need to go where the talent is. Once again, this generally means big cities, but you should select a metropolis where the people with the skills you need will choose to live. Your location might be near to a university that is known for turning out top-quality graduates in the subjects you need, or a place with a traditional labor pool in the kinds of crafts or manufacturing you work with.
Remember that as well as finding the best employees, you have to keep them. If they need to commute to a workplace that is far from pleasant housing districts, amenities, and entertainment, then they may not choose to stay long.
Customers
Depending on the nature of your business, you need to go where your customers or clients are. If your business is a retail shop or hospitality vendor, then choosing the right location is essential. You either want to be right in the central shopping district, or in a neighborhood where your potential customers are likely to go. Sometimes it makes sense to be close to other similar businesses, so that your potential customers are already around. However, sometimes it is better to avoid direct competition and instead fill a gap in another high street.
Cost
Prime real estate is not cheap, but you get what you pay for. Sometimes it is worth paying a bit more for a particular location, and sometimes it is not. Carefully consider the advantages of a given location and whether it is worth the additional overheads.
If having a fashionable address or being close to your customers does not matter to your business, and having plenty of physical space for a factory does, then it makes sense to go where real estate and labor is cheapest. In today’s global economy, many companies choose this option. Weigh up all the costs and savings to see what works best for you.
Location matters and where your business is based can define its future. Think about how your operations might differ in different places. The world is a big place — why not make the most of it?


Finance
Don’t Invest Your Emergency Fund… Unless


Getting the most out of your emergency fund is hard these days. The average savings rate isn’t keeping pace with inflation, which means your money is losing value the longer it sits in a basic account. All that lost earning potential can make you break one of the most important rules of emergency funds: don’t invest.
As a general rule, you should never invest your emergency fund. Investments can tie up money that’s supposed to be available at the drop of a hat. These delays can complicate an already difficult financial situation if you can’t access your cash for urgent repairs or expenses.
But as the saying goes, all rules are meant to be broken. There might be times when investing some of your emergency fund can strengthen your financial health. How much you have sitting in your savings is an important distinction that can help you decide whether investments are right for you.
How Much Should You Save in Your Emergency Fund?
Financial advisors recommend saving three to six months of living expenses in your emergency fund.
If you aren’t quite there yet, your emergency fund may fall short of what you need. In an emergency, online loans can help pick up the slack.
Online loans provide quick and convenient applications, so you don’t waste any time wondering if you qualify. If approved, a financial institution like MoneyKey can deposit your funds directly into the account of your choice. This way, your online loan is just as accessible as savings would be, making them a fast-acting solution in an emergency.
Why You Shouldn’t Invest Your Emergency Fund
If you rely on online loans, or you’re still working towards saving up three to six months of expenses, investing your emergency fund is a bad idea. It could delay how quickly you get your hands on your cash, and your fund could even lose value.
1. Timing
Your savings should be easy to access at any time. After all, an emergency can crash-land in your life without any warning — morning, noon, or night.
Most basic savings accounts allow you to transfer your savings whenever you want online, with very short processing times.
Investments are different. Depending on how you invested your money, you might have locked your money into a specific term. Withdrawing before its maturity date is possible, but it can take time to cut through the bureaucratic red tape.
2. Penalties
Paperwork isn’t the only headache of withdrawing from your investments early. You may also face steepcash penalties. You’ll also have to factor in how this withdrawal affects taxes.
3. Lost Value
You can’t predict when you’ll deal with an emergency or the eventual expense that comes with it. That means you can’t strategically time your withdrawal to maximize their value. Your funds may not even retain their original value if you’re forced to withdraw when your stocks take a nosedive.
When Can You Invest Your Emergency Savings?
Let’s say you’ve finally reached your goal of six months. Congratulations! Only roughly27% of American households can boast this achievement.
At this point, do you put a stop to your emergency savings? No, but how you save them should change.
Top up this account any time you use it, but don’t over contribute beyond three or six months. Rather than exceeding your goal in a basic account, you should funnel the excess into investments.
This way, you have the best of both worlds. One, you’ll keep the liquidity of a fully stocked emergency fund with a basic account. And two, you’ll start to maximize your earnings potential through tax-advantaged investments that promise a higher return rate.
Work
Five Things Employees Look for in a Job Role


The world of work has been changing lately. While technological developments and paradigm shifts in business models have changed the landscape of work globally, workers both globally and nationally have found their worth and their voice. Despite the rise of AI and automation, the worker is worth more than ever, and some businesses are struggling as a result. What is it that employees look for in a role today, and how might a business adopt them to improve their own employee turnover?
Flexibility
One of the most important factors to workers today is flexibility. This has been borne out by the runaway popularity of remote and hybrid working schemes, which were introduced as a result of the coronavirus pandemic in 2020. With businesses demonstrating that remote work is possible without impacting productivity, more workers today expect accommodations for remote work as a standard part of their contract.
Stability
Stability is another major factor that employees bear in mind when considering a role. It can appear in two distinct ways: a comfortable wage, and guaranteed job security. Offering a competitive wage means employees can worry less about their living standards or future, allowing them to settle into their role. A robust development pipeline and internal career trajectory can also show employees that staying would be to their benefit.
Benefits
Salary alone is not enough to entice applicants to a job today, though. It is also necessary for a role to offer a number of competitive perks and benefits in order to sweeten the deal. These can range from small perks to major additions. On the smaller side, healthcare workers might get a Nandos NHS discount as a small token; on the more essential side, workers might get offered private healthcare coverage for themselves and their family.
Trust
Trust as a factor touches on the company culture within and office or department, and the management style of both middle and executive managers. If an employee feels micromanaged by their line manager or any superior, they are less likely to feel trusted in their role, and more likely to look for somewhere that is a better fit. A conversational management style and a transparent structure for departments can go a long way to demonstrating trust.
Shared Values
This last factor is one that has gained prescience in recent years, as employees seek to match their personal values with their career trajectory. Social justice and good causes can form interstitial parts of an employee’s identity, and in an age where information is more readily available than ever, workers are able to see the impacts a business has outside of its secondary role as ‘job-giver’.
With a principled workforce unwilling to tacitly lend credence to damaging acts or activities – key focuses at present being the climate crisis and rising racial tensions -, individual job-seekers are seeking roles where their values are shared by their prospective employer. This is both to pressure organisations into adopting those values, and to ensure that their own are not being compromised in their professional lives.
Business
How to Design and Create a Poster from Scratch


Posters are an effective way to communicate a message, promote an event or a product. They are widely used in various industries such as advertising, education, entertainment, and politics. A well-designed poster can grab people’s attention and convey a message effectively. In this blog, we will discuss how to design and create a poster from scratch.
Define the purpose of the poster
The first step in creating a poster is to define its purpose. Ask yourself, what is the message you want to convey through this poster? Is it to promote an event or a product, or to create awareness about a social cause? Once you have defined the purpose, you can move on to the next step.
Gather information and brainstorm ideas
The next step is to gather information related to the purpose of the poster. This can include images, text, and data. Once you have the information, you can brainstorm ideas for the design of the poster. This can include the colour scheme, font style, layout, and images.
Choose the right software
Choosing the right software is important in creating a poster. There are many design software options available, including Adobe Photoshop, Illustrator, and InDesign. Each software has its own strengths and weaknesses, so choose the one that is most suitable for your needs and you will be able to design the perfect poster.
Set up the poster size and resolution
Before you start designing the poster, it is important to set up the poster size and resolution. This will ensure that the poster is of the correct size and resolution for printing. The standard poster size is 24 x 36 inches, but this can vary depending on the purpose of the poster. Ensure you know the purpose of the poster and you will be able to choose the correct poster size.
Create a layout and add content
Once you have set up the poster size and resolution, you can start creating a layout for the poster. This can include the placement of text and images, as well as the overall design of the poster. It is important to make sure that the layout is balanced and easy to read.
After creating a layout, you can add content to the poster. This can include text, images, and graphics. Make sure that the content is relevant to the purpose of the poster and is easy to understand.
Choose the right colour scheme and font style
Choosing the right colour scheme and font style is important in creating a poster. The colour scheme should be eye-catching and relevant to the purpose of the poster. The font style should be easy to read and should complement the overall design of the poster.
Review and revise
Once you have completed the design of the poster, it is important to review and revise it. This can include checking for spelling and grammar errors, as well as making sure that the design is balanced and easy to read. You can also get feedback from others to improve the design.
Designing and creating a poster from scratch can be a fun and rewarding experience. By following these steps, you can create a poster that effectively communicates your message and grabs people’s attention. Remember to define the purpose of the poster, gather information, choose the right software, set up the poster size and resolution, create a layout, add content, choose the right colour scheme and font style, and review and revise. With a little creativity and hard work, you can create a poster that stands out and makes an impact.
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