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Complete Guide to Pinterest Advertising in 2023




Advertising is a significant part of every business, and modern companies require updated knowledge of the best advertising practices to succeed in this highly competitive market. Because of this competition, several advertising tools have developed over the years to give themselves, and their businesses extended reach, including Pinterest advertising.

Don’t know what Pinterest advertising is? Read on to find out and learn how to leverage it to improve the success of your business!

What is Pinterest?

If anything, Pinterest is one of the most under-utilized social media apps by business owners. Lots of people only go on Pinterest to find cool pictures that are wallpaper or even Twitter-worthy. Over time, more and more people have come to see Pinterest as an app perfect for finding those otherwise hard-to-find pictures. But, that’s not where the platform ends. Pinterest offers much more than just pictures to view, download, and share!

In addition to having an immense catalog of pictures, Pinterest also has lots of videos on virtually any topic. As a result of more engaging content, more social media users have joined Pinterest. In fact, according to a particular statistic, over 440 million people use Pinterest monthly. And if that’s not enough to pique your interest, consider this: Pinterest is the fourth most popular social media platform in the United States.

Now you’re probably wondering, “what does all this have to do with my business?” Good question! Read on to find out.

Why should I advertise on Pinterest?

As earlier mentioned, Pinterest ranks among the most popular social media sites with hundreds of millions of individuals using the platform every month. The purpose of advertising is to get new customers for the goods you sell and the services you provide. Pinterest offers you the perfect platform you need to easily reach millions of potential customers and expand your sales.

Still undecided? Here are five reasons why you should consider advertising on Pinterest in 2023:

  • High purchase intent. More than half of the people who go on Pinterest actually do so because they’re looking to get something in particular that they want or need. The result? A marketplace filled with lots of exploring buyers looking for something specific. So unlike other social media platforms that users go to connect, many Pinterest users are super shoppers who are actively looking for their next purchase.
  • It’s optimized for shopping. Did you know that Pinterest has a “Shopping on Pinterest” feature that enables buyers to easily find and purchase any item of their choice, so long as it’s listed on Pinterest? You can use these benefits to your advantage and easily connect followers with your products.
  • High engagement and a large audience. As mentioned earlier, Pinterest users number hundreds of millions. Not only are Pinterest users numerous, but they are also a highly engaged audience! If you advertise a product or service on Pinterest, there’s a high possibility that your ads on Pinterest will give you more interaction results and consequently more conversions than the same ad on another platform.
  • Media options. Many people seem only to be aware that Pinterest has a database of amazing pictures, but you can also upload video content, carousel posts, and more. This is good for you because Pinterest supports video ads, and video content is more engaging and successful as a conversion tool compared to pictures. With Pinterest, you’ll be able to combine both for the best effect!
  • It’s more cost effective. The best part about advertising on Pinterest is that it’s a whole lot cheaper than advertising on several other platforms. This makes Pinterest particularly beneficial if you’re a small business with a pretty limited ad budget. Pinterest actually offers an interesting mix of free and paid advertising tools that you’ll always be able to easily leverage to increase your conversions.

How much does Pinterest advertising cost?

Pinterest is one of the best social media sites for running business ads—and it’s all because it offers an excellent blend of cost-effectiveness and broad reach. If you’re looking to increase your business reach and brand recognition, you‘ll likely spend anywhere between $2 to $5 for every thousand impressions (CPM). However, if you aim to boost your engagement, all it’ll cost you to do so on Pinterest is between $0.10 and $1.50 for each engagement.

Note, however, that the specifics of what running a Pinterest ad will cost you also depend on how much competition you’re facing from other businesses for keywords and placements. The higher the competition, the more a Pinterest ad is going to cost you.

Getting started with Pinterest advertising

Pinterest advertising is so attractive to advertisers because it supports several different advertising formats. Regardless of the particular target audience you’re going after or the type of product or service you want to sell, you’ll always be able to find the perfect ad format for your needs. Pinterest offers the following types of ad formats:

  • Image Pins: Just as the name implies, image pins allow you to advertise your products and services in an image format. The image can either be vertical or square.
  • Carousel Pins: Carousel pins are a collection of images that viewers will be able to swipe through. Carousel pins are perfect for advertising products that gave several parts you think your target audience will find interesting.
  • Story Pins: Story Pins are vertical, full-screen videos that you can use to publish content like instructional (how-to) videos on Pinterest. You’ll even be able to use it to create and post behind-the-scenes videos to drive interest in your brand and products.
  • Shopping Pins: If you have products you want to sell, shopping pins are the best options for you. These pins allow you to add showcase products on Pinterest and link them back to your site, making it easy for potential buyers to easily access them.
  • Video Pins and Video Collections: Video pins are perfect for providing more information about a particular product or service and increasing viewer interest in both the product and your brand. Video pins are the most effective because they tend to be more engaging than other ad formats. That said, however, it’s important to mention that video pins are only effective when the videos themselves are properly shot and directed. To get the kind of quality results you want from video ads, you’ll need to have reliable video content production.

Before you start out advertising on Pinterest, however, you should know that you’ll need to first create a business and promotional account. Once that is done, you’ll be able to make ads using the Ads Manager feature or API. It’s also important to mention that Pinterest ads usually have some requirements like Pinterest ad size, especially for video ads, so keep those in mind while creating your video content.

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Avoiding 7 Common Mistakes That Lead to Follower Loss




Instagram is a great platform to gain visibility, build an audience, and convert sales. You can boost followers on Instagram with SimplyGram and increase your social influence by creating an amazing profile and putting out amazing content.

However, you can lose these followers if you don’t do the right things. Certain patterns and behaviors could be disastrous to your account and cause you to lose followers faster than you have gained them.

In this article, we will highlight seven common mistakes that could cause you to lose followers.

1. Using the Follow/Unfollow Strategy to Gain Followers

Growing your account by playing the follow/unfollow game is one of the quickest ways to lose followers. Many brands and businesses follow users on Instagram just to unfollow them as soon as they follow back. It is an inorganic way of gaining followers and could cause Instagram to restrict or shadowban your account.

If Instagram shadowbans your account, your existing followers and target audience will barely get to see your posts. Once this happens, your visibility rate will drop drastically, and it’ll take a while to recover.

Using the follow/unfollow method also rubs your audience the wrong way. They begin to see you as a spammer and insincere. It ruins your interaction with them, and many of them will unfollow you immediately after they notice.

Instead of using this method, only follow and interact with users who engage with your posts. Having numerous followers with little to no engagement is bad for your account.

2. Repetitive Content

Posting the same content over and over is another quick way to lose followers. While it might be good for your algorithm because it helps Instagram determine your niche and audience, it is bad for your follower count. Seeing the same content repeatedly could get boring and quite annoying, forcing them to unfollow you so they can see less of such content.

People love to feed their eyes on fresh content. Post different selfies and videos, get creative, and try out something new if you want to keep your followers and gain even more.

3. Being Inconsistent

Leaving your Instagram account inactive for long periods is bad for your engagement and follower count. When you put out content once a month or once quarterly, the algorithm is unable to tell who your target audience is and how to reach them.

Not posting consistently also makes you a stranger to your followers. They no longer see the need to follow you since there’s nothing new to consume.

If you have a hard time staying consistent, the best way out is to find a schedule. You can utilize a content calendar to remind you when and what to post. Study your Instagram analytics, too, to find out when your followers are most active so you can stick to posting at that time.

Posting too frequently could also lead to follower loss. It could also be overwhelming for you and cause you to run out of fresh ideas easily. The best way to keep your followers is to strike a balance – thrice a week is just right.

4. Ignoring Your Comments

Engaging your followers in the comment section is the easiest way to keep them for the longest. When you ignore their comments, they feel a little bit embarrassed and unappreciated. They won’t see any reason to keep following you if you ignore their comments repeatedly.

If you want to connect with your followers and make them feel seen, tag them in the comment section and reply. Respond uniquely to each comment, and they’ll always stay glued to your page.

5. Gaining Followers Through Giveaways

Growing your account through giveaways is very harmful to your follower count and engagement. Using giveaways to attract users will only increase the number of ghost followers you have. These followers will not interact with any content that doesn’t win them a price in return.

Also, doing giveaways is not a sustainable practice. When you eventually decide to stop, the followers you’ve gained begin to unfollow your account. They do this because they were never really interested in your content or business to start with.

6. Not Using Any Hashtags

Hashtags help send a signal to Instagram to connect you to the right audience or community. Not using any or using too many makes it difficult for the algorithm to work in your favor.

Connect with the right community by using between three to five hashtags per post. You also have to ensure they are relevant to your post; if not, they’ll be seen by users who have no interest in your niche.

7. Ignoring Other Users

Following and engaging with other users sets the foundation for collaboration and wider audience reach. If you fail to follow other accounts within your niche, you lose the opportunity to connect with more followers who might be interested in your content.


Building your Instagram account takes dedication and time. Avoiding these seven mistakes will not only stop you from losing the followers you’ve sacrificed so much to gain but also help you attract even more followers.

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Social Media

The Power of TikTok – How to Make the Transition from Clone to Original




The days of scrolling through endless reels of lip-syncing and dance moves on TikTok have come and gone, and with them, the term ‘clone’ has been born. As a content creator, it’s important to make the transition from clone to original and embrace the power of TikTok, so your content can stand out from the crowd! Here’s how to make the transition:

Create Unique Content

The first and most important way to make the transition from clone to original is to create unique content that separates you from the pack. Instead of trying to follow trends, focus on creating content that’s truly your own. If you’re not sure where to start, try asking yourself questions such as: What do I want to accomplish? What makes my content different? What do I have to offer? Once you have answers to these questions, you can use them to create content that’s unique and memorable.

Connect with Your Audience

The next step in the transition from clone to original is to make a connection with your audience. You can do this by engaging with them and responding to comments and messages. Showing your appreciation for your followers will not only help you build relationships with them, but also encourage them to keep watching and sharing your content.

Collaborate with Other Creators

Collaborating with other creators is a great way to break through the clutter and make the transition from clone to original. Working with other content creators allows you to tap into their existing network and expand your reach. It’s also a great way to add some variety to your content and explore new ideas.

Be Authentic

Authenticity is key to making the transition from clone to original. There’s no point in trying to be someone that you’re not, so focus on being you. Show your followers the real you and be passionate about what you do. This will help your content stand out from the rest and make it more relatable.

Tell a Story

Stories are powerful and can be used to capture and engage your audience. Try using storytelling to add depth to your content and make your videos more memorable. Tell a story in your videos and let your followers know what inspired you to create it.

Learn and Adapt

Finally, the key to making the transition from clone to original is to learn and adapt. Keep up to date with the latest trends and technologies, so you can create content that stands out from the rest And be sure to take feedback from your followers and use it to improve your content. Making the transition from clone to original doesn’t have to be difficult. With the right strategies, you can create content that stands out from the rest, captivates your audience, and takes your content to the next level. So, embrace the power of TikTok and make the transition today!

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Linda Yaccarino: Twitter’s New CEO from NBCUniversal




Linda Yaccarino as the new CEO of Twitter

In a recent tweet, Elon Musk announced that Linda Yaccarino, currently an executive at NBCUniversal, has been chosen as the new CEO of Twitter (which is now known as X Corp.). Yaccarino’s background is primarily in advertising, and she will be mainly responsible for overseeing business operations, while Musk will concentrate on product design and new technology. NBCUniversal said that Yaccarino was leaving her job as chairwoman right away.

Musk bought Twitter last year and he is the CEO

He said he will leave his job soon too. However, many do not believe that Musk will completely remove himself from Twitter’s decision-making process.

Background at NBCUniversal and her ties to the advertising industry

Mike Proulx from Forrester Research said that although Elon Musk won’t be the CEO anymore, he will still have a say in what products are made. Meanwhile, Yaccarino’s experience in advertising could be essential for Twitter’s success. It is very important for Musk and Twitter to get advertisers. People stopped advertising when Musk took over because they were worried it would hurt their brand. Musk mentioned in April that advertisers had returned, but he did not share any additional information.

Iaccarino has worked for NBCUniversal for nearly 12 years, and her team has generated more than $100 billion in ad sales since 2011, according to her bio, some of those sales were related to gambling, including India’s infamous 1xBet online casino which is gaining popularity around the world.

How this appointment will change Twitter’s operations

Yaccarino has worked in a lot of different jobs. According to LinkedIn, he was in charge of advertising and working with clients at NBC. He was also in charge of cable entertainment and digital advertising sales. She also worked for almost two decades at Turner. DiMassimo believes that Yaccarino can help translate Musk’s ideas into benefits for marketers. Though marketers are unsure about Twitter right now, DiMassimo thinks her move there would be reassuring.

According to Proulx, Twitter’s new CEO will have more challenges than just advertising

Musk has changed Twitter in ways that are not always good. People can argue about it. Musk has caused chaos by firing top executives and about 80% of the staff on his first day as CEO. Not many people can help to keep the internet safe. There are not enough people who can take down bad pictures, reports of animal abuse, and videos of violence.

Experts say that the system used to check if information is correct has been turned off. There are also less protections that help keep false information from spreading. Elon Musk sometimes says things that are not true and talks to people who have strange ideas. Because of this, some companies don’t want to advertise their products on his platform anymore.

Advantages that Yaccarino brings to the role of CEO for Twitter 

Twitter needs to make its website more reliable so advertisers can trust it again. They need someone with a lot of knowledge about marketing, like Yaccarino, who knows how to get people to buy things. But she will need help from Musk to make sure the right product choices are made.

Users have been divided by Musk’s policy changes, causing some to leave the platform

On Friday, even some of Musk’s most vocal supporters expressed their displeasure. They were paying attention to what Yaccarino had to do with the World Economic Forum. In the past, Musk had spoken out against it. They believed this could indicate a shift away from Musk’s values for Twitter. Musk said on Thursday that Twitter still wants people to be able to express different points of view, and they will still be open and honest.

What the future may hold with Yaccarino at the helm of Twitter

There have been concerns about Yaccarino’s political affiliations. She was appointed by Donald Trump in 2018 to serve on his Council on Sports Fitness and Nutrition for a two-year term. In 2021 and 2022, she was the Ad Council chair. She the Biden administration make a plan to tell 200 million people in the US about getting the COVID-19 vaccine.

In November, Musk appeared in court to answer questions about how he divides his time between Tesla and his other ventures, such as SpaceX and Twitter. Musk had to testify in a trial held in Delaware’s Court of Chancery because a shareholder had challenged his proposed $55 billion compensation package as CEO of Tesla.

Why this is an exciting development for both NBCUniversal and Twitter

According to Musk, he never planned to be the CEO of Tesla and has no interest in becoming the CEO of any other company either since he identifies himself as an engineer. He had also mentioned that he anticipated Twitter to undergo an organizational restructuring in the near future. However, it has been approximately six months since he made that statement. Musk had interacted with his Twitter followers last year and expressed doubt about finding a new CEO for Tesla, stating that the person should enjoy challenges as the company has faced financial instability.

At the time, Musk tweeted that there is no one suitable to take on the job of keeping Twitter alive.

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