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How and Why You Should Benchmark Your UX




UX research is important in providing valuable information about your product design. You need to know how users interact with your product, using this hands-on data to improve the user experience. But how can you measure your product’s UX? A benchmarking exercise proves if your product offers the best experience. It is an approach that allows you to compare your web product with other competitive brands, business goals, or market standards. If you want to evaluate your product, ensure you hire a reputable UX design agency. The experts will measure the user experience using key metrics and improve it. This guide offers insight into UX benchmarking, explains how to do it, and examines its significance.

What Is UX Benchmarking?

Benchmarking is a vital exercise in UX design that entails assessing the user experiences of specific web products. It could be an app, a website, or other web products. Its main purpose is to measure UX performance using key metrics. The evaluation helps you to understand the user experience of your product in detail, clarifying the strong and weak points thereof.

You can decide to roll out the exercise immediately after launching your product or over an extended period. Before you start the benchmarking process, it’s necessary to single out the indicators of your interest, such as usability, satisfaction, and retention rates, to mention a few.

Moreover, it is imperative to have a standard baseline. Are you comparing the product’s performance to competitors, your initial goal, or the market standards?

Why is UX Benchmarking so Important?

Now that you have an overview of what benchmarking entails, let us explore why you need to undertake the process.

Engage Stakeholders

When it comes to measuring user experience, quantitative insights are vital. By engaging key stakeholders who want product updates, you need to have the numbers. Thus, running extensive research on your UX is essential if you want to make your product stand out. Besides, impressive numbers will attract confident stakeholders who will help scale your product to new markets.

Understand the Product

When you evaluate user experience design, you can better understand your product. UX benchmarking reveals its strengths and design flaws rigorously and systematically. This information will guide you when redesigning the app or website because you will know what to focus on.

Influences Design Decisions

Redesigning your product without measuring its performance is a huge mistake. Working without factual data on the elements you want to change is risky, as your product might end up worse than it was in the initial design. Thus, benchmarking affects the decisions you will make during the design process.

Align Designs to Business Goals

If you benchmark vital customer journeys before and after the changes, you will be in a better position to show how UX optimization affects important KPIs. These include ease of use, app abandonment, or retention rates. The evaluation will help align the product to business goals and user requirements.

Improves Business

Incorporating quantifiable metrics helps your research look credible. You will also be updated on emerging trends while making the right design decisions. As a result, your business will grow immensely because of exceptional user experiences.

How to Benchmark Your Product?

Identify the Metrics

The first step is to pick the metrics you want to quantify. You might need to define your product’s value through the eyes of stakeholders and the team. These ideas will guide you on what KPIs to measure.

Below are some examples of KPIs you can measure:

  • System usability score
  • Average time on task
  • Task completion
  • Error occurrence
  • Adoption
  • Conversion
  • Activation
  • Customer satisfaction, etc.

Choose the Right Method

You should pick a suitable method to evaluate the metrics you have chosen. Make sure you consider your research skills, funds, and the tools at your disposal for a successful exercise.

The most common methods are:

Quantitative usability testing

You have to select participants to help you get data on specific tasks. The test measures the performance of the user on each task.


This method allows you to gather raw data on your product’s usability. You can get data on abandonment, adoption, or activation rates.


This data collection method involves asking participants questions to gauge behavior or user opinion. You can benchmark the information and make comparisons with the next survey. Some metrics you can measure include net promoter score, customer satisfaction, and usability.

Collect the First Measurements

Conduct comprehensive research and write down the results. However, these measurements are only used to check if your method is efficient. The results are not the final benchmark data for the exercise.

This step helps you to establish a baseline. Will you measure your UX against a competitor, stakeholder goal, or industry standards?

Redesign Your Product

You need to introduce product changes to prepare for the second measurement. Perform a partial redesign to avoid large disparities. It can mess up the metrics and give inaccurate results. So, it is advisable to introduce a few controlled modifications.

Collect the Second Measurements

After a successful redesign, gather the second measurement with the same research method. Mixing the methods might interfere with the entire process. For instance, analytics requires more time compared to usability tests.

Compare, Interpret Findings, and Calculate ROI

At this final stage, you have the first and second batch of the benchmark data after product redesign. All you need to do is compare the data and evaluate the difference. Carefully interpret the findings to see the impact of the redesign on user experience.

Furthermore, you can use the benchmark figures to calculate your product’s ROI. Link the metrics to your business KPIs and see if your UX design affects profits or productivity.


Understanding your product’s performance is vital in improving its UX. It is possible to take a back seat and assume that customers are always satisfied. However, such a position is counter-productive and can cost you clients. You will never know the impact until you measure the UX with valid metrics. So, carry out regular benchmarking to make the right design decisions and enhance user experience.

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Pros and Cons of Cryptocurrency




Cryptocurrency inspires passionate opinions across the spectrum of investors. Some view it as the future of money and investing, while others see it as high-risk speculation with more than its share of problems. Here, we’ll explore both sides of the argument to help you decide if cryptocurrency is right for you.

Of course, if you want to invest in crypto or become a trader, or are interested in crypto in any other way, you should first get enough information on this topic so as not to lose your money. So, if you’ve decided to buy ethereum (EHT) on changelly, you should first do your research to be sure that this will actually bring you profit. Thus, your funds will always be safe and you won’t appear in debt.

Advantages of Cryptocurrency

Cryptocurrency has several potential advantages, including:

  • Global and easy to send: Transactions can be made 24/7, and because they’re digital, there are no cross-border issues or fees. An investor can always find a platform to sell or exchange their coins if there is an available internet connection.
  • Decentralization: Cryptocurrency is not subject to government or financial institution control. At the same time, they are available in many countries, which makes them easy and comfortable to possess.
  • Private and secure: Transactions made with cryptocurrency are generally irreversible, which protects sellers from fraud. In addition, personal information is not required to make a transaction, further increasing security. Many people value this anonymity and prefer digital coins over any other payment method.
  • Low transaction fees: Because there are no intermediaries, such as banks or credit card companies, cryptocurrency transactions have very low fees. This is a big advantage over traditional methods, such as wire transfer, which can have high fees (sometimes up to 10%) or more.
  • It might be the currency of the future: With the development of technology, it is possible that cryptocurrencies will replace traditional fiat currencies in the future. If this happens, it could mean big profits for investors who get early.

Disadvantages of Cryptocurrency

Cryptocurrency also has several potential disadvantages, including:

  • Volatility: The prices of cryptocurrencies are highly volatile and can fluctuate widely. This means that investors could potentially lose all of their investment, or even see it increase significantly. However, this is true for many types of investments so, it is not something that is inherent only to cryptos.
  • No regulation: Cryptocurrencies are not currently regulated by any government or financial institution. This could change in the future, but for now, it means that there is little protection for investors if something goes wrong.
  • It is still new: Cryptocurrencies are a relatively new asset class, and as such, they are not well understood by the general public. This lack of understanding could make it difficult to find buyers or sellers when the time comes to sell.
  • It is not always accepted: While some businesses do accept cryptocurrencies, many do not. This means that investors may have to convert their coins back to fiat currency in order to make a purchase. This conversion process can be time-consuming and expensive.
  • Negative impact on the environment: Cryptocurrency mining consumes a lot of energy. For example, Bitcoin mining is estimated to use as much electricity in a year as the entire country of Argentina. If cryptocurrencies continue to grow in popularity, this could have a negative impact on the environment.
  • New assets are untested: When new assets are introduced, they are untested and unproven. This means that there is a higher risk that they will not succeed. This is why it is important to do your research and invest in assets that you believe have great potential.

In Conclusion

So these were some of the pros and cons of cryptocurrency. We hope that this article helped you in understanding it better. If you are someone who is looking to invest in Bitcoin or any other digital assets, do your own research before taking the plunge. Cryptoassets are a high-risk investment and you can lose a lot of money, so always be sure that you can afford to lose your investment before buying any coins. However, if you dig deep into this market, your future profit may be worth any initial losses. So it’s all up to you!

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What Does a Real Estate Attorney Do?




If you’re buying or selling a piece of property, you should probably hire a real estate attorney to help. In fact, many states require an attorney to be present at closing. Even if yours does not, it is always a good idea to have an attorney present on your side.

They will review all paperwork in advance and advise on any problems or omissions with the documentation. Many are available for service by appointment only, so it is important that you give yourself enough lead time to make an appointment before your closing date. A lawyer can also provide advice about whether or not you need title insurance, as well as assist you with preparing your mortgage documents.

What Real Estate Law Covers

Real estate lawyers specialize in the area of real property law. They represent buyers, sellers, landlords and tenants who are involved in real estate transactions. They also provide legal advice on issues such as zoning laws and property tax regulations. Real estate law encompasses the purchase and sale of land, meaning anything attached to the property or structures may be under the purview of real estate attorneys. These may include appliances and fixtures. If a client wants advice on how to sell their house quickly or buy one at auction, an attorney is their best resource.

The Attorney’s Responsibilities

Real estate attorneys are experts in preparing and reviewing documents relating to the purchase of a house or commercial property. They also advise clients on the laws of real estate transactions and know how laws vary between states, counties and cities. If you’re planning on buying or selling a property, a real estate attorney can help you navigate what could be a confusing process.

For most buyers, the purchase or sale of a property is likely the largest financial transaction of their lifetime. The role of a real estate attorney is to take the confusion and anxiety out of property law, providing peace of mind and assurance to their clients. A real estate attorney can handle details such as reviewing contracts, transferring funds, performing title searches on the property, and negotiating with other parties if necessary. In addition, real estate attorneys can help resolve disputes regarding title insurance policies or chain of title issues.

Real estate attorneys may also provide legal representation for either a buyer or a seller when a dispute winds up in a courtroom. This may mean hiring a surveyor or title company to work through the details. You can trust our real estate attorneys to help you protect your investment and improve your business by offering comprehensive legal solutions for all of your real estate needs.


A real estate lawyer is someone who has earned a law degree and passed the state bar exam to practice law in a particular state. To become a real estate attorney, you will need to first earn a bachelor’s degree at an accredited college or university and then complete three years of law school.

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What Makes You Stand Out: How to Set up a Resume Writing Service?




Resume writing services are a powerful supporting tool for people who want to craft a winning resume, change their life and step up their careers. Such services are there to turn one’s set of skills and accomplishments into an engaging and bot-beating resume that will serve the applicant well. Although there are many players in the market of such services already, one can still find space for their brand new enterprise. If you want to kickstart such a business of your own, here are the tips you will find useful.

Why start a resume writing company

Like many online businesses out there, resume writing can bring you profits relatively quickly. Its profitability is proportionate to the expansion of the job market that thousands of potential employees enter every day. The more positions and professions are in demand, the more job seekers will be out there with their expertise to offer. Thus, building a business and hiring writer for professional resume writing services is a prosperous business idea. Just like the job market itself, it will grow with the right approach. If you are eager to try this business, keep in mind the following steps.

How to set up a resume writing service in several steps

A resume writing business is quite similar to any other kind. Naturally, you need to build your strategy around the needs of your target audience and the conditions in the market. Start with the basics and move on to expand your organization so your clients can get more interviews and bring up more customers based on their recommendations.

Create a business plan

Any business starts with a plan, and resume writing is not an exception. This stage requires the business to define what exactly they sell, how they position their service, and what pains of their clients they want to ease. Essentially, a business plan starts with your vision of the product and the expectation from customer experiences consequential to using your service. This part of the preparation is your homework on how you want to sell, work, and compete. Create a SWOT analysis for your project and come up with the business model you are about to build.

Study your competitors

Resume writing companies are not news today. If you want to enter the competition, you need to study the companies that already provide services for people who apply for new jobs. It is worth spending some time on research and classification of your competitors. Pay attention to the services they offer, how they market them, and what journey their users make. Try making a few orders from such services to pinpoint their strengths and weaknesses to use the observations to your advantage in the future.

Develop a portfolio

It is hard to sell services if you do not have anything to show to your clients. Thus, the initial stage of work will be dedicated to creating the portfolio rather than working on clients. To craft an appealing portfolio, one must showcase their writing skills at their best. Make sure the samples in your portfolio are diverse and can communicate that you can help with an application for any profession, as well as provide all the materials necessary to make it successful. In the portfolio, go for the samples that you are proud of.

Research your audiences

Almost every person that uses the help of a resume writing service has aspirations and goals they want to achieve. To win the love of your customers, you need to understand their motivations and expectations. On top of that, your service must understand the hiring process from the employer’s perspective. Ultimately, they are the ones making the hiring decisions. If you are familiar with people who order your resumes and people who read them, you have all the chances to succeed.

Come up with the right marketing.

Based on what the audiences expect from the service, you need to create the whole communication and marketing strategy. Make sure to craft the right message and repeatedly communicate it in your marketing. The more relatable and appropriate for the market the advertisement is, the easier it is for customers to resort to your career resources. Take time and budget to invest in marketing.

Maintain the expert persona

When people order a resume from service, they expect it to be completed by a career advice expert. Thus, a business must maintain such expertise in its communication. This expertise must be manifested in the content of your website, questions you ask your clients about the order, and interpersonal interaction with the employees. For example, it is a good idea to post relevant content with tips for people looking for a job or trying to switch. Become a trustworthy resource of career consultation to increase trust in your company.

Keep up with your market.

The job market is an extremely vibrant environment. Every day, new ways to track applications and choose candidates emerge. In these conditions, a resume service must be the first to know about that. If you are concerned with the question, ‘how to set up a resume writing service,’

research the applicant tracking process in detail and learn how ATS bots work to provide the best service possible. If you keep up with the technologies in this market, you can use every applicant tracking system to your advantage and help your clients apply successfully.

The bottom line

Just like any other company like Resume Genius, writing a business starts with a plan. Preparations to create a company may take some time. However, the more detailed plan is crafted, the easier it will be to enter the market. Naturally, the main focus of such a business is the customer and the problems it solves for them. So, if you wonderhow to set up a resume writing service, start with the research. Once you know enough about your audience, you can develop a portfolio and approach new clients to help them. As long as you keep up with the industry, your business will bring profit.

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