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How To Create A Killer First Impression With Potential Clients

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As corny as it may sound, the age old quote that goes “You never get a second chance to make a great first impression” is one that definitely rings true. As a business owner, making a positive first impression with potential clients can be one of the most vital parts of running a successful business. Afterall, if a prospective client isn’t immediately intrigued, the chances of them considering doing business with you may just become an unattainable fantasy. As such, making the best first impression you possibly can is key. Not quite sure how to do that? Well, fret not because today we’re sharing our top 8 tips for creating a killer impression with potential clients, so sit back, relax and read on to find out more!

1. Create a Warm & Inviting Space

We’re taught to never judge a book by its cover, but unfortunately, when it comes to business, creating the warmest and inviting space for your clients to experience can make all the difference. The last thing you want is for your client to walk into your office or business space and be left wanting a whole lot more. This is why you should always focus on ensuring that your space is comfortable, well decorated, clean and welcoming. Music is a fantastic way to create a warm and inviting environment, so be sure to have a playlist of music running in the background. We also encourage having accessible bathrooms that your potential clients can use, along with free WIFI that they can hook up to during the duration of time spent at your office.

If you really want to go the extra mile, we highly recommend either purchasing or renting a coffee machine so that your potential clients have access to refreshments both before and during your encounter. You could even offer a variety of cookies, mixed nuts, biscuits and other small snacks that show how much you care about your client’s experience, thus creating the best first impression before you even have the chance to meet them!

2. Do Sufficient Research

There are many things that you can do to make a fantastic first impression, but doing sufficient research is probably top of the list. Ensuring that you do all the relevant research into your potential client and their business prior to meeting with them is the best way to keep yourself informed and to show your client that you’ve done your homework. You can do this by looking them up on LinkedIn to get a sense of who they are, what they’ve done and what they expect when it comes to partnerships.

You should also take a few days to look into their social media profiles in order to get an idea of their style of business and the tone that they use with their own clients.  It will always impress someone if you show up to your meeting with a good understanding of them. It also shows that you always come prepared and that you care immensely about your potential relationship with them.

3. Show Up On Time

Regardless of whether your meeting is being held at your location of business or theirs, showing up on time – or even early – is absolutely crucial. This also applies to virtual meetings via Zoom or Skype. People don’t like to feel like their time is being wasted by waiting on someone, and it may even come across as disrespectful if you don’t make the effort to be on time. Remember — punctuality shows that you see others’ time as valuable, as well as your own. If you struggle with time management, we highly recommend aiming to arrive at your meeting earlier than scheduled just to be safe.

4. Personal Presentation Matters

Again — this is another one of those scenarios where the book may indeed be judged by its cover. Regardless of your personal beliefs, it is crucial that you put effort into looking presentable when meeting with potential clients. Your appearance shows your potential client that you respect them, your business and your products and services. Some helpful tips are to ensure that you are dressed in a professional manner, make sure you are well-groomed (this includes keeping your hair, facial hair and nails tidy) and be mindful about your body language and tone of speech. It is also important that you prioritise being friendly, polite, and enthusiastic — all elements that will help you come across as more capable and professional than if you complain a lot or are rude to coworkers.

5. Take Notes

Whenever you’re scheduled to meet with a new or potential client, it is important that you bring your laptop or even a notebook along with you so that you are able to jot down what you have discussed during the meeting. Whenever possible, try to avoid using your phone as a notebook as this may come across as rude or disrespectful. You can also take a few notes in a notebook ahead of time with some key conversation points from the research you have done about your potential client or their business. This shows initiative and is a great way to show that you are invested in a potential business relationship.

Taking notes during your discussion/meeting is also a fantastic way of portraying pro-activeness. Finally, be sure to send an email summary of all points discussed as soon as your meeting has concluded and be sure to include the next steps of action that are needed. This is the best way to keep your meeting fresh in the mind of your potential client and to show that you mean business!

6. Be Relaxed

Sure – everyone gets a little nervous when meeting potential clients and we all want to make the best impression possible. As such, it is not uncommon for people to end up coming across as slightly tense or nervous. No matter how high stakes your potential partnership may be, coming off as cool as a cucumber can be one of the best things you can do to secure the deal. Remember to breathe, remain calm and portray relaxed body language during your meeting.

Do remember that there is a fine line between being relaxed and coming across as cocky or arrogant, so always prioritise respect regardless of what you are doing or saying. Ask simple, polite questions and make friendly small talk when it is appropriate to lighten the mood and help everyone feel more relaxed. You can even make jokes, but of course, be sure that they are appropriate and won’t be taken in the wrong way! Being genuine is key, so avoid trying to be something that you’re not and success is sure to follow!

7. Meet Outside The Office

Have you ever witnessed business meetings being held at fancy restaurants or cafes? There is actually a scientific reason behind this –in a study conducted by Lakshmi Balachandra of the Harvard Business Review, it was found that “individuals who negotiate in restaurants create 12% greater profits. Those who negotiate over food also create 11% greater profits than those who didn’t. Research suggests that body language is the main factor that contributes to this and that mimicking the other person’s movements, especially in an environment such as a restaurant, helps establish rapport and creates a prosocial environment.

So, the next time you’re looking to impress a potential client or make a killer first impression, consider meeting up at their favourite restaurant where they’ll be in a relaxed state and more open to discussions or negotiations. 

8. Ask For a Favour

Last but not least, ask for a favour. This is known as the “Benjamin Franklin Effect” where a person who has already performed a favour for another person is more likely to do another favour for the other than if they had received a favour from that person. An explanation for this is cognitive dissonance. If you’re slightly confused here, don’t stress. To put it clearly, once someone has done you a favour, the chances of them liking you become a lot higher.

How Does the Ben Franklin Effect Work?

  1. You ask someone (ideally a potential client) to do you a simple favour.
  2. For whatever reason, they agree to do it.
  3. Their mind looks for a logical justification.
  4. The mind then struggles to reconcile the attitude towards you with the favour.
  5. The mind finally  “reinterprets” the former, concluding that you’re viewed positively.

Sounds crazy? Maybe, but this effective psychological trick is used all around the world and can be as simple as asking your potential client for help, advice or anything in between. If you want to learn more about this effect, be sure to check out this dedicated Wiki page.

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Whether a meeting is planned in advance or completely impromptu, it is especially important to get off on the right foot with any potential new business client. We hope that these 8 highly effective tips are something that you can learn from in order to ensure that every meeting with a potential client is one that is successful, productive and fruitful.

What are some of your favourite ways to create a killer impression with potential clients? Be sure to share your personal tips and tricks with us in the comments section!

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Finance

Pros and Cons of Cryptocurrency

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Cryptocurrency inspires passionate opinions across the spectrum of investors. Some view it as the future of money and investing, while others see it as high-risk speculation with more than its share of problems. Here, we’ll explore both sides of the argument to help you decide if cryptocurrency is right for you.

Of course, if you want to invest in crypto or become a trader, or are interested in crypto in any other way, you should first get enough information on this topic so as not to lose your money. So, if you’ve decided to buy ethereum (EHT) on changelly, you should first do your research to be sure that this will actually bring you profit. Thus, your funds will always be safe and you won’t appear in debt.

Advantages of Cryptocurrency

Cryptocurrency has several potential advantages, including:

  • Global and easy to send: Transactions can be made 24/7, and because they’re digital, there are no cross-border issues or fees. An investor can always find a platform to sell or exchange their coins if there is an available internet connection.
  • Decentralization: Cryptocurrency is not subject to government or financial institution control. At the same time, they are available in many countries, which makes them easy and comfortable to possess.
  • Private and secure: Transactions made with cryptocurrency are generally irreversible, which protects sellers from fraud. In addition, personal information is not required to make a transaction, further increasing security. Many people value this anonymity and prefer digital coins over any other payment method.
  • Low transaction fees: Because there are no intermediaries, such as banks or credit card companies, cryptocurrency transactions have very low fees. This is a big advantage over traditional methods, such as wire transfer, which can have high fees (sometimes up to 10%) or more.
  • It might be the currency of the future: With the development of technology, it is possible that cryptocurrencies will replace traditional fiat currencies in the future. If this happens, it could mean big profits for investors who get early.

Disadvantages of Cryptocurrency

Cryptocurrency also has several potential disadvantages, including:

  • Volatility: The prices of cryptocurrencies are highly volatile and can fluctuate widely. This means that investors could potentially lose all of their investment, or even see it increase significantly. However, this is true for many types of investments so, it is not something that is inherent only to cryptos.
  • No regulation: Cryptocurrencies are not currently regulated by any government or financial institution. This could change in the future, but for now, it means that there is little protection for investors if something goes wrong.
  • It is still new: Cryptocurrencies are a relatively new asset class, and as such, they are not well understood by the general public. This lack of understanding could make it difficult to find buyers or sellers when the time comes to sell.
  • It is not always accepted: While some businesses do accept cryptocurrencies, many do not. This means that investors may have to convert their coins back to fiat currency in order to make a purchase. This conversion process can be time-consuming and expensive.
  • Negative impact on the environment: Cryptocurrency mining consumes a lot of energy. For example, Bitcoin mining is estimated to use as much electricity in a year as the entire country of Argentina. If cryptocurrencies continue to grow in popularity, this could have a negative impact on the environment.
  • New assets are untested: When new assets are introduced, they are untested and unproven. This means that there is a higher risk that they will not succeed. This is why it is important to do your research and invest in assets that you believe have great potential.

In Conclusion

So these were some of the pros and cons of cryptocurrency. We hope that this article helped you in understanding it better. If you are someone who is looking to invest in Bitcoin or any other digital assets, do your own research before taking the plunge. Cryptoassets are a high-risk investment and you can lose a lot of money, so always be sure that you can afford to lose your investment before buying any coins. However, if you dig deep into this market, your future profit may be worth any initial losses. So it’s all up to you!

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Law

What Does a Real Estate Attorney Do?

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If you’re buying or selling a piece of property, you should probably hire a real estate attorney to help. In fact, many states require an attorney to be present at closing. Even if yours does not, it is always a good idea to have an attorney present on your side.

They will review all paperwork in advance and advise on any problems or omissions with the documentation. Many are available for service by appointment only, so it is important that you give yourself enough lead time to make an appointment before your closing date. A lawyer can also provide advice about whether or not you need title insurance, as well as assist you with preparing your mortgage documents.

What Real Estate Law Covers

Real estate lawyers specialize in the area of real property law. They represent buyers, sellers, landlords and tenants who are involved in real estate transactions. They also provide legal advice on issues such as zoning laws and property tax regulations. Real estate law encompasses the purchase and sale of land, meaning anything attached to the property or structures may be under the purview of real estate attorneys. These may include appliances and fixtures. If a client wants advice on how to sell their house quickly or buy one at auction, an attorney is their best resource.

The Attorney’s Responsibilities

Real estate attorneys are experts in preparing and reviewing documents relating to the purchase of a house or commercial property. They also advise clients on the laws of real estate transactions and know how laws vary between states, counties and cities. If you’re planning on buying or selling a property, a real estate attorney can help you navigate what could be a confusing process.

For most buyers, the purchase or sale of a property is likely the largest financial transaction of their lifetime. The role of a real estate attorney is to take the confusion and anxiety out of property law, providing peace of mind and assurance to their clients. A real estate attorney can handle details such as reviewing contracts, transferring funds, performing title searches on the property, and negotiating with other parties if necessary. In addition, real estate attorneys can help resolve disputes regarding title insurance policies or chain of title issues.

Real estate attorneys may also provide legal representation for either a buyer or a seller when a dispute winds up in a courtroom. This may mean hiring a surveyor or title company to work through the details. You can trust our real estate attorneys to help you protect your investment and improve your business by offering comprehensive legal solutions for all of your real estate needs.

Qualifications

A real estate lawyer is someone who has earned a law degree and passed the state bar exam to practice law in a particular state. To become a real estate attorney, you will need to first earn a bachelor’s degree at an accredited college or university and then complete three years of law school.

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Business

What Makes You Stand Out: How to Set up a Resume Writing Service?

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Resume writing services are a powerful supporting tool for people who want to craft a winning resume, change their life and step up their careers. Such services are there to turn one’s set of skills and accomplishments into an engaging and bot-beating resume that will serve the applicant well. Although there are many players in the market of such services already, one can still find space for their brand new enterprise. If you want to kickstart such a business of your own, here are the tips you will find useful.

Why start a resume writing company

Like many online businesses out there, resume writing can bring you profits relatively quickly. Its profitability is proportionate to the expansion of the job market that thousands of potential employees enter every day. The more positions and professions are in demand, the more job seekers will be out there with their expertise to offer. Thus, building a business and hiring writer for professional resume writing services is a prosperous business idea. Just like the job market itself, it will grow with the right approach. If you are eager to try this business, keep in mind the following steps.

How to set up a resume writing service in several steps

A resume writing business is quite similar to any other kind. Naturally, you need to build your strategy around the needs of your target audience and the conditions in the market. Start with the basics and move on to expand your organization so your clients can get more interviews and bring up more customers based on their recommendations.

Create a business plan

Any business starts with a plan, and resume writing is not an exception. This stage requires the business to define what exactly they sell, how they position their service, and what pains of their clients they want to ease. Essentially, a business plan starts with your vision of the product and the expectation from customer experiences consequential to using your service. This part of the preparation is your homework on how you want to sell, work, and compete. Create a SWOT analysis for your project and come up with the business model you are about to build.

Study your competitors

Resume writing companies are not news today. If you want to enter the competition, you need to study the companies that already provide services for people who apply for new jobs. It is worth spending some time on research and classification of your competitors. Pay attention to the services they offer, how they market them, and what journey their users make. Try making a few orders from such services to pinpoint their strengths and weaknesses to use the observations to your advantage in the future.

Develop a portfolio

It is hard to sell services if you do not have anything to show to your clients. Thus, the initial stage of work will be dedicated to creating the portfolio rather than working on clients. To craft an appealing portfolio, one must showcase their writing skills at their best. Make sure the samples in your portfolio are diverse and can communicate that you can help with an application for any profession, as well as provide all the materials necessary to make it successful. In the portfolio, go for the samples that you are proud of.

Research your audiences

Almost every person that uses the help of a resume writing service has aspirations and goals they want to achieve. To win the love of your customers, you need to understand their motivations and expectations. On top of that, your service must understand the hiring process from the employer’s perspective. Ultimately, they are the ones making the hiring decisions. If you are familiar with people who order your resumes and people who read them, you have all the chances to succeed.

Come up with the right marketing.

Based on what the audiences expect from the service, you need to create the whole communication and marketing strategy. Make sure to craft the right message and repeatedly communicate it in your marketing. The more relatable and appropriate for the market the advertisement is, the easier it is for customers to resort to your career resources. Take time and budget to invest in marketing.

Maintain the expert persona

When people order a resume from service, they expect it to be completed by a career advice expert. Thus, a business must maintain such expertise in its communication. This expertise must be manifested in the content of your website, questions you ask your clients about the order, and interpersonal interaction with the employees. For example, it is a good idea to post relevant content with tips for people looking for a job or trying to switch. Become a trustworthy resource of career consultation to increase trust in your company.

Keep up with your market.

The job market is an extremely vibrant environment. Every day, new ways to track applications and choose candidates emerge. In these conditions, a resume service must be the first to know about that. If you are concerned with the question, ‘how to set up a resume writing service,’

research the applicant tracking process in detail and learn how ATS bots work to provide the best service possible. If you keep up with the technologies in this market, you can use every applicant tracking system to your advantage and help your clients apply successfully.

The bottom line

Just like any other company like Resume Genius, writing a business starts with a plan. Preparations to create a company may take some time. However, the more detailed plan is crafted, the easier it will be to enter the market. Naturally, the main focus of such a business is the customer and the problems it solves for them. So, if you wonderhow to set up a resume writing service, start with the research. Once you know enough about your audience, you can develop a portfolio and approach new clients to help them. As long as you keep up with the industry, your business will bring profit.

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