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How to Take Your E-Commerce Business to the Next Level

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Do you have a business outlet like a shop? Or are you a newbie trying to set-up an online store for the first time? Maybe you are a business trying to shift to e-commerce due to the pandemic. No matter what your situation is, this article is going to be your complete guide about setting up your e-commerce business and increasing your sales growth for the long run.

Numerous factors are involved in making your e-commerce business a success. It is not something that takes place overnight! Patience is the key, but there are some business practices that you will have to implement to get to the top!

So, check out the e-commerce business practices to follow below!

1. Shorten the Delivery Time

Whenever customers are ordering something from an e-commerce website, they are always wondering when their products will arrive at their doorstep. Please resolve this issue of your customers and provide them with faster shipping. You will be able to get a competitive advantage over other e-commerce businesses. You can implement this strategy in your e-commerce business after researching about the time your competitors take to deliver the products at the doorstep of their customers.

After that, you can boost your delivery time by implementation optimization strategies for the timing of delivery. You can then let your customers know that you are providing faster shipping to them for their every purchase. No matter how many items a customer is purchasing, provide them with faster shipping, and take your e-commerce business to the next level.

2. Introduce More Payment Methods

Do you want your e-commerce business to be a success? The best way is to provide as many conveniences as you can for your customers. By its implementation, your customers will be able to trust your e-commerce website and always order from your website. Brand loyalty is significant, and you will be able to gain a lot of customers after developing a trusting relationship with them.

So, make sure that there are many payment options available to your customers. Are you offering only one payment method right now? Take your e-commerce business to the next level by introducing other types of payment methods on your e-commerce website. Your payment method will be complete on your e-commerce website after introducing credit card, debit card, and cash on delivery payment methods.

3. Revamp the Packaging

 Many businesses around the world attract customers globally by their attractive packaging. Let’s be honest that no customer wants to purchase a product that is not presented very well. Presentation matters a lot, and it can have a lasting impact on the customers’ minds, especially e-commerce business customers.

Take your e-commerce business to the next level by revamping the packaging in which you are shipping your items to your customers. A good strategy would be to implement the usage of eco-friendly and paper bag packaging to the customers who are ordering from your e-commerce website. This way, you will be able to create a positive impression of your e-commerce business and introduce recyclable packaging in the market for your customers.

4. Improve Customer Relationship Management

 No e-commerce business can be a success without having a trusting relationship with the customers. If a business does not have a trusting relationship with their customers, they will not develop brand loyalty for the e-commerce business. The interaction with the customers should always be a top priority for every business. This is how they will be able to increase their e-commerce company’s profitability.

You can increase your company’s profitability by the implementation of customer relationship management strategies within your e-commerce business. To fulfil this purpose, you can hire staff for managing customer relationships through your e-commerce website and always be available to have a chat with the customers. This way, there will be someone to answer all the queries of the customers through the e-commerce website.

5. Improvise the Brand Related Marketing Strategies

Do you want to give the profitability of your e-commerce business a boost? You can improve the brand-related marketing strategy of your business. Do this by indulging in different marketing campaigns and activities happening on social media. You can take your e-commerce business to the next level by having collaboration with influencers on social media platforms like Instagram.

Customers are always looking forward to purchasing the best items that are going to bring convenience to their life. So, to fulfill this purpose, expertly implement the marketing strategies and let the customer know how your products will bring value to their lives.

6. Get an SSL Certificate for Your Website

An SSL certificate holds significance for your e-commerce website. It is a digital key that proves you own a website. Just like there are verified accounts on social media and platforms like Twitter, an SSL certificate is a verified tag that proves that e-commerce business is authentic.

It is necessary to get an SSL certificate for the website. In this way, create a reliable and trusting relationship with your customers. The customers will know that they are shopping from an authentic website with the verified ownership of a public key. Once you have done all the things that you need to do for your website, the next most important thing should be to get an SSL certificate.

7. Invest in Search Engine Optimization

 Whenever a business owner creates an E-commerce website, the most important thing for them is the website traffic. Website traffic is the number of customers that are visiting your e-commerce website daily. To ensure the maximum amount of website traffic, you need to invest in your website’s SEO optimization. It includes off-page SEO, on-page SEO, and mobile optimization.

Hire a skilled search engine optimization for your website and improve your website’s ranking in the search engine pages and results. Do you want your website to rank on the top of the search engine pages? Then make sure it is SEO optimized! Customers are more likely to click on your website if it is at the top. Take your e-commerce business to the next level by investing in a skilled search engine optimizer to help you out!

8. Indulge in Social Media Campaigns

 Social media is very powerful when it comes to the marketing of e-commerce business products. Do you want to increase the profitability of your e-commerce business? Do this with the power of social media! Indulge in collaboration with social media influencers on platforms like Instagram.

 After doing this, you will be able to boost the profitability and sales of your e-commerce business to a great extent! Other than that, you can also run paid advertisements on social media platforms like Facebook and Instagram. You can choose the age and region of the audience that you are trying to attract. It will be beneficial for the sales and growth of your e-commerce business online.

9. Hire Staff for Email Marketing

Your e-commerce business is more likely to succeed when you try out all different sorts of marketing strategies and techniques for the growth of your business. A great technique is to target your audience with the help of email marketing. You can hire the expert staff of email marketing and target your audience by sending them attractive and professional emails.

Announce discount coupons to your customers if they click on the links sent to them by your website through emails. More people will subscribe to your monthly newsletter and take advantage of the coupons that you have for them. You will see a great amount of growth with the help of email marketing for your e-commerce business online.

10. Try out Different Advertising Strategies

When it comes to selling products, online presence matters a lot. Attract your customers by using different marketing techniques and advertisement methods for your e-commerce business. Do you want your business to succeed and grow? Try out other advertising methods! These methods can include TV commercials and paid advertisements on platforms like YouTube and social media.

 With the help of attractive and smart advertising, increase the traffic on your e-commerce website. As a result, the profitability and sales growth of your company will also start to increase! Do try this strategy by managing the paid advertisements smartly.

Final Words

Having an e-commerce business is different from having a physical outlet for selling products. Due to this reason, you need to implement particular strategies for the marketing of your business to ensure the further profitability and growth of your e-commerce business.

After the implementation of the business and marketing strategies that we have discussed above, you will be able to increase the sales growth of your work to a great extent! If you have already developed a website for your e-commerce business, start working on implementing the points discussed above for further growth of your virtual business.

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E-Commerce

How Can Video Marketing Help Your Website Conversion Rate

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Video content is one of the most famous types of content today. However, there are still not many businesses that can make good use of this content. Product photos are essential, but pictures alone will not be enough to boost your website conversion rate.

Video content, especially video marketing, can tremendously increase conversions and help your potential customers understand your product better. According to research, 64% of website visitors are more likely to purchase after watching a video.

If you want to take your business to a higher level and compete with your competitors, try to harness the potential of video marketing in your marketing strategy. It will be very profitable for your business now and in the future.

Here are five things you need to know about video marketing and how it can help to increase your website conversion rate.

1. Videos Help Your Customers to Understand Better

Video content used for brand marketing will better understand your business product or service. Not only about its features, benefits, or advantages, but also about how to use it properly.

So, make informative marketing videos to attract customers’ attention faster. In addition, more informative video content will also make search engine search results prioritize your website pages. That way, you can increase the website conversion rate significantly.

You can create informative video content like tips for using the product or information becoming a trend. Several types of video marketing are popular these days, such as explainer videos, product videos, how-to videos, etc.

2. Video Keeps People on Your Site Longer

Interestingly, Google’s algorithm favors video content websites because it can get more visitors to glance at your website pages. It means that a larger audience will engage with your link.

According to research, internet users can spend 88% more time on websites that contain videos. Thus, you must present excellent and exciting content supported by video marketing on your website page, so the audience feels comfortable lingering on your website page.

You can start with creating video content for marketing purposes and put it on your website landing page. That way, your visitors will stay longer, and your site will be more likely to get into a higher rank.

3. Google Cares About Videos

Search engines, such as Google, prefer video content. That’s why video content can be one of the most effective ways to help your website conversion rate. You can create video marketing and link to your business website to get higher search engine rankings.

In addition, videos on your website pages also make your website visitors stay longer. It can make Google rate your website as a credible and good website.

Thus, If you want to get a higher rank in search engines and drive website conversion rates, create video content for marketing purposes.

4. Videos Influence Purchasing Decisions

Video marketing can also influence purchasing decisions. It is a huge opportunity for your business to increase conversion sales while also getting more profits.

From e-commerce to even blockchain games companies, video marketing has proven to be an effective way to encourage audiences to purchase your products or services. According to research, 90% of customers say product videos help them make purchasing decisions.

Not only will it help your business get flooded with orders, but video marketing will also give audiences a better understanding of how your business’s products or services are being used.

5. Gain Social Shares

Marketing videos can encourage the audience who watches them to share content with other audiences. As you know, the current digital era provides a very wide space for viral content.

So, when your business uses video marketing, you will have great potential to get audiences’ attention because most mobile video consumers will be more likely to share the videos they watch with their relatives.

It is a massive advantage for any business to use video marketing as one of their marketing strategies. Not only will your videos be easy to share, but people will widely know your products and brands. The more people who know your business, the greater your chances of earning big profits.

Takeaway

Video marketing is a creative strategy needed to increase sales and conversion rates in today’s digital business world. Although it will take a lot of energy and time, it will be worth it to bring your business success in the future.

Suppose your business has not or is struggling with using video marketing in your digital marketing strategy. In that case, the five things I mentioned above will give you an idea of how important video marketing is for your business.

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E-Commerce

How to Outsource Website Development in 2022

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Thanks to technology, more and more companies are moving to online platforms. It opens the door for the organization to the international market and expands the boundaries. Good promotion on the Internet requires a good website or application that can be convenient for both managers and clients.

Therefore, in matters of website development, it is worth resorting to outsourcing.

Outsourcing is an indispensable thing for the development of any business. This option gives the organization a chance to focus on the things that really matter without wasting time.

Let’s name and consider the main advantages of outsourcing:

  • cost savings
  • time savings
  • focus on key aspects
  • flexibility
  • reduce risks
  • safety
  • support

Cost Savings

Significant budget savings are the result of outsourcing. When you hire an outsourcing team, you spend much less money than when you hire your own team.

Time savings

You will save your time if a team of specialists works on the development of the site. Professionals create a good project, while you are turning your attention to other aspects of development.

Focus on key aspects

You will receive the opportunity to calmly review and improve other business processes. Moreover, you will not be distracted by issues that are not in your priority.

Flexibility

To be sure that your project is multifunctional you should choose outsourcing. The majority of specialists use appropriate sources for making the software of the websites as flexible as possible.

Reduce risks

By assembling your development team, you not only waste time and money, but also miss the opportunity to work with professionals who specialize in creating individual projects.  Outsourcing – eliminates possible stress.

Safety

Non-disclosure of information is a guarantee of the security of your data. You can be sure that by choosing good outsourcing companies, your project will be protected.

Support

Experienced outsourcing companies are interested in long-term relationships with the customer. They take responsibility for the technical creation and launch of the project.

Why should you choose to outsource web development among the options?

There are three options for creating and developing a site:

  1. In-house team
  2. Outstaffing
  3. Outsourcing

If the customer wants to hire his own website development team (in-house team), he must be prepared that sometimes the team is not enough to launch the project.

Then the customer has to turn to outstaffing – to individual IT workers. It can reduce the level of communication and increase costs.

If the customer chooses to outsource, this process will include all stages of project creation.

How to find a good outsourcing team?

Outsourcing affects the speed of bringing the site to the market, and also gives you the opportunity to choose between many professionals. 

Here are some steps for you to understand which company is the best choice:

  • identify the goal

It is real to find a good developer team only if you know what result you want to achieve.

  • understand your request

By clarifying the requirements it will be easier to understand if the team suits you.

  • calculate the budget

Understanding what your budget boundaries immediately makes the research easier.

  • choose the model of the creation a site

Is it an in-house team, outstaffing or outsourcing?

  • discover reputation

Check information about a particular company on the websites; make a personal communication.

  • find team which has already achieved success in your field

Select specialists who already have experience in your field to be sure of the quality of the product.

  • prepare questions

To avoid misunderstandings, prepare a list of questions you want to be answered.

  • sign a contract

Write down all the necessary details of cooperation: from budget to security.

Final Words

To develop and improve your business, it is worth using advanced technologies that will make the company competitive. Successful cooperation with an outsourcing company will provide a unique project that will be convenient for both you and your clients.

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6 Reasons to Use Video Email Solutions in Your Sales Strategies

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Email marketing remains a popular sales tool. Most marketers use the platform to send targeted email assets to up their chances of converting leads into sales.

However, as the competition in your industry heats up, you may need to enhance your email marketing strategy with a video email. Several brands have already started using the technology to improve conversions and win customers.

If you are still unsure about the effectiveness of video emails, here are six reasons to encourage you to start using them in your digital marketing campaigns.

1. Easy Engagement with Mobile Users

Mobile traffic now accounts for 60 percent or more of web traffic, so marketers cannot ignore mobile responsiveness when planning their email campaigns. If your emails look messy on mobile devices, users will not engage with them.

If you regularly send out the message of a sale, a promotion, or other sales assets to your customers via email, then you should consider adding video to your campaigns.

When subscribers open the message on their smartphones, they can immediately see what it is all about without clicking any buttons because video auto-plays on their devices.

It will help you increase the engagement rate, which will lead to more conversions. Not only that, your subscribers can quickly identify with your brand message and remember who you are when it is time for them to make a purchase decision.

2. Boosts Brand Engagement

Video emails also encourage customers to engage more with your brand. They are not only more likely to click on a video email, but they will also spend more time watching the message and interacting with it.

What’s more, you can add a lead generation form to the video so that users have another call-to-action option once they finish watching it. The last thing you want to do is annoy them by pushing sales messages too much.

Instead, use the call-to-action at the end of your video to encourage viewers to sign up for your email newsletters or seek more information about your brand.

3. Lowers Costs Per Lead

An additional benefit of using a video email is significantly lowering your cost per lead. Since video content is engaging, users will want to click through and watch the entire message.

With this feature, your open rates and CTRs should increase, which will help you target a bigger audience at a lower cost. It means that every dollar you invest in this type of marketing will bring more conversions than using other forms of sales channels.

4. Leverages Social Media Marketing

Making your video email marketing viral can be an effective way to get more clicks for your brand because people enjoy sharing exciting content online. The best part is that you do not have to spend hours or days trying to get the message out there yourself.

Just create great videos and share them on all your social media profiles, and people will do the rest for you.

5. Boosts Your Brand’s Credibility

In your email marketing campaigns, video content offers a more personal feel that can help build trust with subscribers. Videos capture attention better than words because they provide real-time visual information to users.

According to statistics, 48 percent of customers want videos to reflect the specific products and services they own or are interested in.

With the use of product demonstrations, testimonials, and other helpful information for your preferred audience, you can remarkably increase the effectiveness of your email marketing campaigns.

When customers have a positive experience, they are likely to associate this feeling with your brand. As a result, they will keep more faith in you and be more receptive to sales messages in the future.

6. Easy to Produce

Video emails are not time-consuming or expensive to create. You can quickly turn it into a video with just your smartphone based on your content type.

What’s more, the money you spend creating product demonstration videos for emails will pay off in spades because it can also be used online and on social media channels.

Conclusion

Video emails content can help you boost engagement, improve brand loyalty and generate more leads. Plus, it makes your marketing more interesting for online users who may not be ready to buy yet but want to learn more about your brand.

When done right, video email solutions offer an effective way to increase conversions while strengthening customer relationships at the same time.

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