Twitter has been in the headlines since Elon Musk became the CEO of this social media platform. Significant changes have occurred on this platform, making it a lot different from its old version.
According to ExpressVPN’s research, Twitter is predicted to lose 33 million users worldwide after Elon Musk’s acquisition. The main reason is that Twitter has become a chaotic workplace after Elon Musk took control.
As soon as Elon Musk took hold, he fired nearly half of the Twitter workforce. This was followed by mass resignation as employees didn’t want to commit to the hardcore work environment of Musk.
Many bloggers and YouTubers have pointed out the differences between Twitter before and after Elon Musk.
Twitter before Elon Musk
Twitter was always largely a non-profitable business as its ad system kept striving against the giant competitors, Meta and Google.
A lot of journalists and public figures do love this platform as it allows them to tweet and share their thoughts on different topics within their circle.
This platform was founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.
In 2007, it received significant funds, and the app’s popularity started exploding. It started becoming famous, and when in 2012, Barack Obama used it to declare his victory, it became famous.
In 2017, its popularity skyrocketed when Donald Trump used it as his megaphone, becoming the most-tweeted-about global leader.
2017 was the golden era of this platform as it became popular, and it introduced a “monetizable daily active users” feature.
But in 2020, Twitter faced a downfall due to Covid-19. Misinformation spread all over this platform, and its system also got hacked.
The same situation followed in 2021 when Twitter banned Donald Trump’s account and faced his furious comments.
Though this platform faced a downfall, it was still famous among journalists as this platform served to share political and global news.
Its audience was highly professional and used this platform to spread their newsletters and learn about global happenings.
This was the situation of Twitter until Elon Musk announced to buy it in 2022.
Twitter after Elon Musk
A lot of changes took place on Twitter during the regime of Elon Musk.
As soon as he took control of Twitter, he laid off half of its employees, including prominent CEOs.
This was followed by mass resignation as people were not ready to work in the hardcore work environment that Elon Musk was going to introduce.
Different reports showed that US users of Twitter increased rapidly because they were interested in the whole drama Elon Musk was creating.
There was a high number of engagements on this platform in the US after Elon Musk became the CEO.
But, a lot of researchers believe that this high engagement rate is temporary, and soon this platform will face a downfall.
A lot of journalists are leaving this social media platform and shifting their newsletters to other apps, showing their dislike for this app.
Elon Musk introduced a paid verification feature which is highly beneficial for Twitter as they could earn significant money from it. But, this feature is not very beneficial for its users, driving them out of this platform.
Recently, Lauren Chen, a Canadian YouTuber, shared pictures before and after the Twitter office of Elon Musk, pointing out gender inequality.
The picture shows the lower number of females in the Twitter office after Elon Musk. There were only two females in the office.
But, “before the Elon Musk office photo”, there was a healthy number of both genders. There was gender equality in the office before Elon Musk took control.
Someone also pointed out that there were fewer black people in the office, showing the racist side of Elon Musk.
A lot of netizens are angry with Elon Musk after seeing this difference.
Elon Musk brought significant changes to Twitter, becoming a prominent figure in its history.
Before Elon Musk, Twitter was showing steady growth, facing downfall a few times.
It was the house of journalists as they used this platform for journaling and connecting with different people.
But after Elon Musk, this platform became a lot more chaotic because of some of Elon Musk’s decisions.
Though this chaos has increased Twitter’s engagement rate in the USA, a lot of journalists have opted to leave this platform.
Twitter’s future is a bit unpredictable at this moment under Elon Musk’s acquisition. So, let’s see where new changes to Twitter will lead it to.
Avoiding 7 Common Mistakes That Lead to Follower Loss
Instagram is a great platform to gain visibility, build an audience, and convert sales. You can boost followers on Instagram with SimplyGram and increase your social influence by creating an amazing profile and putting out amazing content.
However, you can lose these followers if you don’t do the right things. Certain patterns and behaviors could be disastrous to your account and cause you to lose followers faster than you have gained them.
In this article, we will highlight seven common mistakes that could cause you to lose followers.
1. Using the Follow/Unfollow Strategy to Gain Followers
Growing your account by playing the follow/unfollow game is one of the quickest ways to lose followers. Many brands and businesses follow users on Instagram just to unfollow them as soon as they follow back. It is an inorganic way of gaining followers and could cause Instagram to restrict or shadowban your account.
If Instagram shadowbans your account, your existing followers and target audience will barely get to see your posts. Once this happens, your visibility rate will drop drastically, and it’ll take a while to recover.
Using the follow/unfollow method also rubs your audience the wrong way. They begin to see you as a spammer and insincere. It ruins your interaction with them, and many of them will unfollow you immediately after they notice.
Instead of using this method, only follow and interact with users who engage with your posts. Having numerous followers with little to no engagement is bad for your account.
2. Repetitive Content
Posting the same content over and over is another quick way to lose followers. While it might be good for your algorithm because it helps Instagram determine your niche and audience, it is bad for your follower count. Seeing the same content repeatedly could get boring and quite annoying, forcing them to unfollow you so they can see less of such content.
People love to feed their eyes on fresh content. Post different selfies and videos, get creative, and try out something new if you want to keep your followers and gain even more.
3. Being Inconsistent
Leaving your Instagram account inactive for long periods is bad for your engagement and follower count. When you put out content once a month or once quarterly, the algorithm is unable to tell who your target audience is and how to reach them.
Not posting consistently also makes you a stranger to your followers. They no longer see the need to follow you since there’s nothing new to consume.
If you have a hard time staying consistent, the best way out is to find a schedule. You can utilize a content calendar to remind you when and what to post. Study your Instagram analytics, too, to find out when your followers are most active so you can stick to posting at that time.
Posting too frequently could also lead to follower loss. It could also be overwhelming for you and cause you to run out of fresh ideas easily. The best way to keep your followers is to strike a balance – thrice a week is just right.
4. Ignoring Your Comments
Engaging your followers in the comment section is the easiest way to keep them for the longest. When you ignore their comments, they feel a little bit embarrassed and unappreciated. They won’t see any reason to keep following you if you ignore their comments repeatedly.
If you want to connect with your followers and make them feel seen, tag them in the comment section and reply. Respond uniquely to each comment, and they’ll always stay glued to your page.
5. Gaining Followers Through Giveaways
Growing your account through giveaways is very harmful to your follower count and engagement. Using giveaways to attract users will only increase the number of ghost followers you have. These followers will not interact with any content that doesn’t win them a price in return.
Also, doing giveaways is not a sustainable practice. When you eventually decide to stop, the followers you’ve gained begin to unfollow your account. They do this because they were never really interested in your content or business to start with.
6. Not Using Any Hashtags
Hashtags help send a signal to Instagram to connect you to the right audience or community. Not using any or using too many makes it difficult for the algorithm to work in your favor.
Connect with the right community by using between three to five hashtags per post. You also have to ensure they are relevant to your post; if not, they’ll be seen by users who have no interest in your niche.
7. Ignoring Other Users
Following and engaging with other users sets the foundation for collaboration and wider audience reach. If you fail to follow other accounts within your niche, you lose the opportunity to connect with more followers who might be interested in your content.
Building your Instagram account takes dedication and time. Avoiding these seven mistakes will not only stop you from losing the followers you’ve sacrificed so much to gain but also help you attract even more followers.
The Power of TikTok – How to Make the Transition from Clone to Original
The days of scrolling through endless reels of lip-syncing and dance moves on TikTok have come and gone, and with them, the term ‘clone’ has been born. As a content creator, it’s important to make the transition from clone to original and embrace the power of TikTok, so your content can stand out from the crowd! Here’s how to make the transition:
Create Unique Content
The first and most important way to make the transition from clone to original is to create unique content that separates you from the pack. Instead of trying to follow trends, focus on creating content that’s truly your own. If you’re not sure where to start, try asking yourself questions such as: What do I want to accomplish? What makes my content different? What do I have to offer? Once you have answers to these questions, you can use them to create content that’s unique and memorable.
Connect with Your Audience
The next step in the transition from clone to original is to make a connection with your audience. You can do this by engaging with them and responding to comments and messages. Showing your appreciation for your followers will not only help you build relationships with them, but also encourage them to keep watching and sharing your content.
Collaborate with Other Creators
Collaborating with other creators is a great way to break through the clutter and make the transition from clone to original. Working with other content creators allows you to tap into their existing network and expand your reach. It’s also a great way to add some variety to your content and explore new ideas.
Authenticity is key to making the transition from clone to original. There’s no point in trying to be someone that you’re not, so focus on being you. Show your followers the real you and be passionate about what you do. This will help your content stand out from the rest and make it more relatable.
Tell a Story
Stories are powerful and can be used to capture and engage your audience. Try using storytelling to add depth to your content and make your videos more memorable. Tell a story in your videos and let your followers know what inspired you to create it.
Learn and Adapt
Finally, the key to making the transition from clone to original is to learn and adapt. Keep up to date with the latest trends and technologies, so you can create content that stands out from the rest https://vjump.com/clone-transition-tiktok. And be sure to take feedback from your followers and use it to improve your content. Making the transition from clone to original doesn’t have to be difficult. With the right strategies, you can create content that stands out from the rest, captivates your audience, and takes your content to the next level. So, embrace the power of TikTok and make the transition today!
Linda Yaccarino: Twitter’s New CEO from NBCUniversal
Linda Yaccarino as the new CEO of Twitter
In a recent tweet, Elon Musk announced that Linda Yaccarino, currently an executive at NBCUniversal, has been chosen as the new CEO of Twitter (which is now known as X Corp.). Yaccarino’s background is primarily in advertising, and she will be mainly responsible for overseeing business operations, while Musk will concentrate on product design and new technology. NBCUniversal said that Yaccarino was leaving her job as chairwoman right away.
Musk bought Twitter last year and he is the CEO
He said he will leave his job soon too. However, many do not believe that Musk will completely remove himself from Twitter’s decision-making process.
Mike Proulx from Forrester Research said that although Elon Musk won’t be the CEO anymore, he will still have a say in what products are made. Meanwhile, Yaccarino’s experience in advertising could be essential for Twitter’s success. It is very important for Musk and Twitter to get advertisers. People stopped advertising when Musk took over because they were worried it would hurt their brand. Musk mentioned in April that advertisers had returned, but he did not share any additional information.
Iaccarino has worked for NBCUniversal for nearly 12 years, and her team has generated more than $100 billion in ad sales since 2011, according to her bio, some of those sales were related to gambling, including India’s infamous 1xBet online casino https://in.1xbet.com/slots which is gaining popularity around the world.
Yaccarino has worked in a lot of different jobs. According to LinkedIn, he was in charge of advertising and working with clients at NBC. He was also in charge of cable entertainment and digital advertising sales. She also worked for almost two decades at Turner. DiMassimo believes that Yaccarino can help translate Musk’s ideas into benefits for marketers. Though marketers are unsure about Twitter right now, DiMassimo thinks her move there would be reassuring.
According to Proulx, Twitter’s new CEO will have more challenges than just advertising
Musk has changed Twitter in ways that are not always good. People can argue about it. Musk has caused chaos by firing top executives and about 80% of the staff on his first day as CEO. Not many people can help to keep the internet safe. There are not enough people who can take down bad pictures, reports of animal abuse, and videos of violence.
Experts say that the system used to check if information is correct has been turned off. There are also less protections that help keep false information from spreading. Elon Musk sometimes says things that are not true and talks to people who have strange ideas. Because of this, some companies don’t want to advertise their products on his platform anymore.
Twitter needs to make its website more reliable so advertisers can trust it again. They need someone with a lot of knowledge about marketing, like Yaccarino, who knows how to get people to buy things. But she will need help from Musk to make sure the right product choices are made.
Users have been divided by Musk’s policy changes, causing some to leave the platform
On Friday, even some of Musk’s most vocal supporters expressed their displeasure. They were paying attention to what Yaccarino had to do with the World Economic Forum. In the past, Musk had spoken out against it. They believed this could indicate a shift away from Musk’s values for Twitter. Musk said on Thursday that Twitter still wants people to be able to express different points of view, and they will still be open and honest.
There have been concerns about Yaccarino’s political affiliations. She was appointed by Donald Trump in 2018 to serve on his Council on Sports Fitness and Nutrition for a two-year term. In 2021 and 2022, she was the Ad Council chair. She the Biden administration make a plan to tell 200 million people in the US about getting the COVID-19 vaccine.
In November, Musk appeared in court to answer questions about how he divides his time between Tesla and his other ventures, such as SpaceX and Twitter. Musk had to testify in a trial held in Delaware’s Court of Chancery because a shareholder had challenged his proposed $55 billion compensation package as CEO of Tesla.
According to Musk, he never planned to be the CEO of Tesla and has no interest in becoming the CEO of any other company either since he identifies himself as an engineer. He had also mentioned that he anticipated Twitter to undergo an organizational restructuring in the near future. However, it has been approximately six months since he made that statement. Musk had interacted with his Twitter followers last year and expressed doubt about finding a new CEO for Tesla, stating that the person should enjoy challenges as the company has faced financial instability.
At the time, Musk tweeted that there is no one suitable to take on the job of keeping Twitter alive.
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