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Why Digital Marketing Is Important in the Gaming Industry

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Digital marketing is hugely influential in helping users to get the most out of their gaming sessions

Nowadays it is common knowledge that a brand’s livelihood often depends on how well it is marketed to its consumers. And in the tech-savvy world in which we live, most of that promotional activity happens in the online environment, thus creating digital marketing. Although it may not be the first industry to come to mind when speaking about the need for this type of marketing, the business of gaming also relies on successful marketing tools to grow and reap continuous revenue.

These virtual efforts to spread the word about a gaming brand are done in many different forms, but in this article we will outline a few specific ways in which digital marketing presents itself in the industry, examining the benefits of these strategies and why gaming brands should keep employing them.

Stories Really Do Sell

Storytelling is a very powerful asset in the toolbox of marketing strategies. A brand’s ability to make a campaign come to life through the help of a compelling narration will never go out of style. In the gaming industry this has been done countless times and has garnered real monetary results. For example, in a successful marketing campaign entitled “Believe” for the release of Halo 3, the franchise took the fiction of a video game and made it real by telling a story about a historical hero in their commercial. In this way, consumers were even more inspired to go to the shelves and purchase the first-person shooter title to see the game with their own eyes. Plastered all over YouTube as well as many other websites and blogs, the commercial became a digital marketing sensation in just a few days.

Promotions Help to Retain Customers

Raising a brand’s awareness through interesting and creative stories isn’t the only way digital marketing presents itself in the gaming industry. Promotions are also used strategically to retain customers as well as attract new ones. One strong instance of this can be seen through the casino gaming websites of today. Here, virtual users can choose from a selection of classic table games like roulette and blackjack or spin the reels on a variety of different themed slot games. With slot titles, for example, many providers will offer their online customers the chance to obtain free spins as a reward or part of a promotion. This tactic has been proven to retain the number of participating online users and also spread the word to others who may be interested in the online casino gaming scene.

Marketing Creates Conversations

One of the biggest goals in marketing is to get people talking. You have done your job well if someone can’t stop chatting about your products, services or brand as a whole. Both of the above tactics are great conversation starters, but even going above and beyond videos and promotions can help to build authentic and fluid traffic straight to the thing that needs to be sold. In the gaming industry, this looks a lot like making use of gaming influencers to further promote a next generation console or new release. With this strategy, the flow of conversation amongst the target audience is natural and organic, leading to an increase in sales and entertaining, often budget-friendly campaigns.

Fresh and new marketing strategies are always welcome when approaching a new project or goal

SEO Strategies Dramatically Improve Visibility

Last but not least, every gaming brand in the industry should make use of SEO strategies in their digital marketing plan. Because search engines like Google and Yahoo! play such an important role in gaming, different brands must make sure that their SEO is varied and strong enough to improve their visibility in the massive pool of sites on the World Wide Web. Of course, SEO requires much time, preparation and keyword research to be effective.

All in all, there are many things involved with starting your own business, but if that business happens to be a gaming one, these successful marketing techniques should not be overlooked.

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Finance

Understanding the Theta Token and Its Value Proposition

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The Theta Token is a cryptocurrency that has been gaining significant attention in recent years. As the world becomes more digital, the need for a decentralized system that can handle large amounts of data and video content is becoming increasingly important.

Theta Token is aiming to provide a solution to this problem. You can also carry out trading via exchange platforms. An excellent example of a reliable platform is chain-reaction-trading.com.

What is Theta Token?

Theta Token is a cryptocurrency that operates on the Theta blockchain. The Theta blockchain is designed to handle video content, making it an ideal platform for streaming and sharing video content. Theta Token was created as a way to incentivize users to share their excess bandwidth and computing resources with others on the network.

Theta Token is different from other cryptocurrencies in that it is specifically designed for the streaming and sharing of video content. This makes it an ideal platform for content creators, as it allows them to share their content without having to worry about the high costs associated with traditional video hosting services.

What is the Value Proposition of Theta Token?

The value proposition of Theta Token lies in its ability to provide a decentralized solution to the problems associated with video content sharing. By incentivizing users to share their excess bandwidth and computing resources, Theta Token is able to provide a more cost-effective solution to traditional video hosting services.

Theta Token also has a number of other features that make it an attractive platform for content creators. For example, Theta Token allows for micropayments to be made to content creators, meaning that they can be rewarded for their content in real-time. This is particularly important for content creators who rely on their content for income.

Another key feature of Theta Token is its ability to provide a better user experience for viewers. By utilizing a decentralized network, Theta Token is able to provide faster and more reliable streaming for viewers, without the need for buffering or other interruptions.

How Does Theta Token Work?

Theta Token works by utilizing a decentralized network of nodes. These nodes are operated by users who have excess bandwidth and computing resources that they are willing to share with others on the network.

When a user wants to access video content on the Theta network, they send a request to the nearest node. The node then retrieves the video content from other nodes on the network and streams it to the user. The user is then rewarded with Theta Tokens for sharing their excess bandwidth and computing resources with the network.

In addition to the streaming of video content, Theta Token can also be used for other purposes, such as the creation of smart contracts and the storage of data.

Conclusion

Theta Token is a cryptocurrency that has been specifically designed for the streaming and sharing of video content. Its value proposition lies in its ability to provide a decentralized solution to the problems associated with traditional video hosting services. By incentivizing users to share their excess bandwidth and computing resources, Theta Token is able to provide a more cost-effective solution for content creators and a better user experience for viewers.

As the world becomes increasingly digital, the demand for decentralized solutions to problems such as video content sharing is only going to increase. Theta Token is well-positioned to meet this demand, and its value proposition is likely to continue to grow in the years to come.

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Finance

Simple Ways to Save for Your Future

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People are often so focused on their current situation that they do not pay enough attention to saving for the future. It is important to keep one eye on the future and find ways to save money over time, but what are the best ways to do this? There are a few simple ways to save for your future that could make a big difference to your life down the line.

Creating Savings

One of the best ways to build wealth for the future is with a fixed-rate bond. Essentially, this is a savings account that will hold your money for a pre-determined period of time. You will get a fixed interest rate and this is generally higher than what you would get in an easy-access savings account. Provided that you are happy to put your money away for 1 year+, this can be a highly effective way to make money from your savings.

Investing

Investing can be a smart way to build your wealth over the long term. Of course, there is always risk with any kind of investment, but there are some investments that are considered safer than others. It is important to educate yourself before making any kind of investment and to only invest money that you do not need access to in the short term. An index fund is a good option for beginners and most experts agree that these are smart for long-term investors.

Take Control of Your Spending

You certainly want to find ways to make more money, but you also need to address your spending. You should go through all of your regular expenses and find ways to make savings whether this is shopping at a cheaper supermarket, cutting back on a luxury item or switching providers. This will then give you more money to save and make more money from.

Differentiate Between “Want” and “Need”

We want many things in our lives. But all those are not necessary. Therefore, you should differentiate between want and need. You should follow a strict restriction on your spending, especially when something does not match with your financial goals.

Make a Plan with Your Partner

If you live with someone or are married to someone, then you have to communicate with your partner and together you should prepare a plan for household finances. Both you need to discuss your desires and decide on where to prioritize.

Don’t Ignore Your Pension

It is also important to consider your pension and the earlier that you do this the better. The money that you put into the pension now will compound and grow over a long time period, so you want to contribute as much as you can without making a difficult financial situation for yourself.

Review Your Spending

We actually don’t realize how much we spend every month and where we spend our money unless we review our spending. Therefore, reviewing your spending is a great idea to clear understand where you can cut your expenses and how you can improve your saving.

Consider Your Children

You can also teach your children to save money for future. Your children will learn from you that they need to wait to purchase something that they want. You should also help children to recognize particular ways to save money and make wise choices. 

These are some of the best and simplest ways to save for the future. It is always important to plan financially for the future and the earlier that you start doing this the better so that your money can grow and compound over time. However, you should also enjoy life besides preparing a plan to save money for future.

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Finance

Don’t Invest Your Emergency Fund… Unless

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Getting the most out of your emergency fund is hard these days. The average savings rate isn’t keeping pace with inflation, which means your money is losing value the longer it sits in a basic account. All that lost earning potential can make you break one of the most important rules of emergency funds: don’t invest.

As a general rule, you should never invest your emergency fund. Investments can tie up money that’s supposed to be available at the drop of a hat. These delays can complicate an already difficult financial situation if you can’t access your cash for urgent repairs or expenses.

But as the saying goes, all rules are meant to be broken. There might be times when investing some of your emergency fund can strengthen your financial health. How much you have sitting in your savings is an important distinction that can help you decide whether investments are right for you.

How Much Should You Save in Your Emergency Fund?

Financial advisors recommend saving three to six months of living expenses in your emergency fund.

If you aren’t quite there yet, your emergency fund may fall short of what you need. In an emergency, online loans can help pick up the slack.

Online loans provide quick and convenient applications, so you don’t waste any time wondering if you qualify. If approved, a financial institution like MoneyKey can deposit your funds directly into the account of your choice. This way, your online loan is just as accessible as savings would be, making them a fast-acting solution in an emergency.

Why You Shouldn’t Invest Your Emergency Fund

If you rely on online loans, or you’re still working towards saving up three to six months of expenses, investing your emergency fund is a bad idea. It could delay how quickly you get your hands on your cash, and your fund could even lose value.

1. Timing

Your savings should be easy to access at any time. After all, an emergency can crash-land in your life without any warning — morning, noon, or night.

Most basic savings accounts allow you to transfer your savings whenever you want online, with very short processing times.

Investments are different. Depending on how you invested your money, you might have locked your money into a specific term. Withdrawing before its maturity date is possible, but it can take time to cut through the bureaucratic red tape.

2. Penalties

Paperwork isn’t the only headache of withdrawing from your investments early. You may also face steepcash penalties. You’ll also have to factor in how this withdrawal affects taxes.

3. Lost Value

You can’t predict when you’ll deal with an emergency or the eventual expense that comes with it. That means you can’t strategically time your withdrawal to maximize their value. Your funds may not even retain their original value if you’re forced to withdraw when your stocks take a nosedive.

When Can You Invest Your Emergency Savings?

Let’s say you’ve finally reached your goal of six months. Congratulations! Only roughly27% of American households can boast this achievement.

At this point, do you put a stop to your emergency savings? No, but how you save them should change.

Top up this account any time you use it, but don’t over contribute beyond three or six months. Rather than exceeding your goal in a basic account, you should funnel the excess into investments.

This way, you have the best of both worlds. One, you’ll keep the liquidity of a fully stocked emergency fund with a basic account. And two, you’ll start to maximize your earnings potential through tax-advantaged investments that promise a higher return rate.

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