We’re in the midst of a connected TV revolution. Connected TV is a way to stream content from smart TVs to mobile devices, tablets, and computers. There are a wide variety of connected TV platforms and devices for consumers to choose from, and as CTV grows, so do the options. But where did it all begin, and how did it grow to be today’s powerful force? Let’s find out.
CTV began with TiVo. The invention of digital recording made it possible for people to watch TV shows when they wanted. In many ways, TiVo was the first to go digital, even though it was just a short step away from recording a show on a VHS tape. Modern streaming services were built on their foundation.
CTV technology made two significant leaps in 2005. iTunes enabled users to download shows for watching on their devices, and YouTube made it possible for people to create their own content. By providing a searchable platform for watching videos online, YouTube revolutionized the way people watch video online. Users became empowered to create content based on their likes and dislikes to make a system of preferences and dislikes famous.
In 2007, Netflix introduced its streaming service, becoming one of the most significant moments in CTV history. As Netflix’s streaming platform grew in popularity, it became a global phenomenon. Netflix reported over 21 million subscribers just four years after launching its streaming service.
Streaming networks like Netflix showed that they could create content as well as share it with an unprecedented amount of popularity and growth. After producing original content in 15 languages and winning 51 Emmy nominations, they began doing so in 2013 with House of Cards, their first original content series.
As Netflix became more popular, other streaming services entered the market. Netflix, HBO Max, CBS All Access, Disney+, Crackle, and Acorn are some services offering this content.
Over 76% of U.S. households subscribe to a streaming service, and 55 percent subscribe to two or more of the big three streaming services (Netflix, Hulu, Amazon Prime). With numbers surpassing traditional TV and cable, CTV is the new way people consume media.
Netflix’s Stranger Things received 26.4 million viewers in its first four days in 2019, compared to 17.4 million viewers for the final season of Game of Thrones on HBO. According to Netflix, The Queen’s Gambit had 62 million households watching it in 2020, breaking all previous records. Only the Super Bowl would have a higher viewership than these shows if they were broadcast on TV.
In recent weeks, Stranger Things 4 has seen such strong viewership that it’s almost surreal. It only took seventeen days for Eleven & Friends’ fourth season to become the most-watched show in its first 28 days, breaking the record set by Bridgerton Season 2. Netflix’s internal tally shows that Stranger Things Season 4 has been viewed 781.04 million times in two and a half weeks.
With a whopping 1.65 billion hours viewed within its first four weeks, Stranger Things Season 4 shattering the previously-held English-language TV record did not take a full four weeks, nor did it need its final two supersized episodes.
In the future of connected TV, we cannot predict what will happen exactly, but we are beginning to see some trends. With CTV’s rapid growth, here are some things to watch out for.
You can’t watch a video without being interrupted by traditional video ads. Of course, with a premium subscription, you may be able to remove these ads, but chances are, these boring 30-second commercials will slowly disappear.
With connected TV advertising, the user can interact directly with the ad experience rather than sit through it. Furthermore, with the proliferation of smartphones, laptops, computers, and devices, CTV advertisements are about to become more interactive and entertaining.
Using or protecting personal user data is changing how companies interact with their users dramatically. For example, a user profile can be created by tracking what you watch, when you watch, and how often you watch CTV.
Several of these platforms already use this information. For example, you can find recommendations for movies and shows similar to those you have watched. As a result, you may even receive advertisements influenced by your privacy policies.
The data collected from customers can also be used to create new media to meet the preferences of a large audience. For example, it is much more likely that movies and shows about gardening will be produced if everyone starts loving them.
The massive growth of CTV also means that advertisers have an excellent opportunity to reach their target market.
- Audiences that are highly engaged
- Targeted extremely well
- Saves money
- Options for flexibility
- Integration of omnichannel marketing
CTV has already conquered the entertainment sector and is only growing from strength to strength. As options become more targeted and effective, marketers should jump on board to reap the full benefits!
Top Online Entertainment Options to Consider for the New Year Holidays
Whatever your feelings about 2022, whether positive or negative, know that you have reasons to rejoice in the year ahead. That said, think about how you’d want to usher in the New Year. Going to a New Year’s party or having a sumptuous meal with loved ones are two obvious things to do over the New Year’s holidays. The good news is that there is something fun for everyone to do during the holidays, whether you’re celebrating alone or with family and friends.
If you want to make memories that will last a lifetime, there are several activities to consider. You can celebrate the New Year’s holiday by going on a shopping spree, redecorating your house, or making your New Year’s resolutions come true. Please don’t act like it’s just another day, whether you’d rather spend the day outside or indoors.
While engaging in physical activities might be cool, there are also many online activities you could engage in if you don’t want to leave the comfort of your home to usher in the New Year. The good news is that some of these activities can even be done with friends and loved ones, regardless of location. Discover some of the best options to consider below.
Play Real Money Games Online
Take the New Year’s bull by the horn by taking chances. Although playing games like slots and blackjack for free is a lot of fun, you can also play for real money and win if you want. In fact, this makes the whole experience better. However, suppose you want to win in a game like blackjack, you need to understand the best gaming strategies. For instance, you must know when to double down in blackjack, according to game experts that have examined all conceivable hand combinations vs. the dealer’s upcard to determine the best strategy.
To succeed in online gaming, you only need to remember the action most likely to lead to the desired result. Apart from real money casino games, you can also play online video games of your choice with your friends and family online and have fun to kickstart the year.
Learn a New Skill Online
A whole new year has just begun. So, why don’t you pick up some new skills? It might be intimidating to attempt learning on your own. When you learn anything new in a group setting, you get the benefit of a group in the form of encouragement and correction, and it is even easier to make friends and ask questions when learning online.
Enrolling in an online course with friends or family can convert your spare time into productive study. Workshops on various topics, such as photography, cooking, meditation, and self-defense, are also available. Online learning platforms like EdX, Udemy, and MasterClass or platforms like YouTube are all viable options.
Take Part in Virtual Karaoke
Singing along to music in a virtual setting is a fun way to bring people from all walks of life together and help them feel more at ease in their skins. With Watch2Gether, you and your friends or distant relatives can celebrate the New Year by creating a playlist of YouTube karaoke videos, and everyone watches them at once.
Zoom can serve as the event’s hosting platform by sharing the screen and allowing attendees to watch a playlist of videos from YouTube. You can sing all-time classics in the Karaoke world like Respect by Aretha Franklin, Sweet Caroline by Neil Diamond, or any other song that comes to mind.
Virtual Casino Nights
Friends can get together online for a “virtual casino night” to gamble and have fun as they enjoy the New Year holidays. The main attraction of a casino visit is gambling, and many traditional casino games are now available digitally.
You can sign up for online casino games or download multiplayer smartphone games. While participating in the games, you and your friends can have a voice chat. Alternatively, you can play your favorite games through video calls by sharing the host’s screen.
Host a Virtual Gameshow
Hire a professional host or be one who can keep the fun going and keep everyone in your family smiling, laughing, and connected. Each player should be able to find a way to contribute to the game’s progression via its accessible, inclusive but competitive, and demanding gameplay.
Binge-watch a TV Series
Some people think a perfect New Year’s celebration is lounging on the sofa all day, watching TV, and eating leftovers. Many networks have made this possible by airing daylong (or even weeklong) marathons of classic episodes like The Honeymooners (on WPIX) or The Twilight Zone (on Syfy) every January. However, if those titles don’t appeal to you, there are plenty of other options on streaming services like Netflix, Hulu, and Disney+. You do you.
This list can level up your New Year’s Instagram, Snapchat, or Twitter feeds. And many of these concepts can be adapted to fit any party’s desired aesthetic. However, ensure necessary health measures are in place to protect you during the activities.
How to Win at Crypto Poker
Poker is a very difficult game to learn initially, as is any skill-based game that has existed for a long time. You’ll likely be going up against players who are already pretty good and know what they’re doing so that makes it even harder. But that’s why it’s so satisfying to win in spite of all of that when you’ve just started, and it doesn’t stop being a good feeling later down the line either. Today we’ll cover some things that can potentially help you win more when playing bitcoin poker. There are of course many strategies and tips that can improve your gameplay but we’ll be covering some in a bit more depth today.
Don’t bluff unnecessarily
A trap that many newer players fall into is bluffing too often. It really is something that should be used sparingly and as part of certain strategies. It’s quite a risky move as if you fail you’ll have lost more than if you had folded and in some types of poker games playing too many hands can lead to penalties which we, of course, want to avoid so it’s best to try and bluff as little as possible.
You can even go down the line of using not bluffing as a strategy as many have done in the past and had great success with it. People really don’t expect it and it can work to great effect as a trap. Many people will expect bluffs after you win a few turns and will inevitably discover that you have a strategy that has no holes and purely relies on playing strong hands. It may not be flashy but it’s sure as hell effective and an interesting way to play the game, even veteran players can have fun with it from time to time.
Only play the strongest hands
It’s important to not play many hands and only stick to ones that have a decently high percentage of winning. This of course relies on some statistics knowledge and having a deeper understanding of the various poker hands and their hierarchy, but it’s important to start somewhere. It’s definitely one of the first things that you should work on if you are aiming for as high of a win rate as possible.
The thing you should be looking for is consistency and the only way to get it is by only playing very good hands most of the time. Of course, when you get better you can eventually start incorporating bluffs and other strategies to mix things up and possibly improve your win rate even more, but against the average player, you’ll win most of the time by simply playing according to the statistics and hand win rates so it should be enough for most players.
Know when to cut your losses
It’s kind of ironic that we’re talking about losses in a text that is meant to teach you how to win, but there’s a very good reason for it. Sometimes despite your best efforts, you’ll go on a streak of losses. Sometimes you’ll get agitated by that streak and that’s when you should generally call it a day and go do something else.
It’s been proven by science time and time again that people make poor decisions when they’re heated so it’s important to avoid that state as much as possible when playing poker as you are playing with money after all. If you don’t tilt easily then you don’t need to worry about it as much, but it’s an inevitability that you’ll get heated due to losses eventually and some introspection is needed so that you can realize that and call it quits for the day so that you can break the streak when you’re calm and collected some other day.
Don’t forget that poker is a game that you keep learning for as long as you’re playing. It’s important to never stop having the mindset of improving yourself. Keep practicing, keep playing, and keep consuming good content that teaches you new things. The sky’s the limit so just keep going. The beauty of poker at a higher level is the fact that no matter how good you are, someone is better and everyone keeps improving so you need to keep honing yourself to stay there.
How to Find Authentic and Legal Casinos Online
There are many reasons why people might want to gamble online. For some, it is a way to relax and have some fun. For others, it is a way to make money. Whatever the reason, it is essential to find an authentic and fastest withdrawal online casino Australia 2022 before playing. Nowadays, there are hundreds of casinos that you can find online. However, only some of them are legal and authentic. This article will teach you how to find a legal and authentic platform online.
How to Differentiate Between an Authentic and Illegal Online Platform?
When venturing into the world of online gambling, it is essential to be able to differentiate between an authentic and an illegal online platform. There are many fake or “rogue” platforms out there that can try to scam you out of your hard-earned money. It is essential to do your research on any platform before depositing any money to avoid being scammed. Here are a few tips on differentiating between an authentic and an illegal gambling site.
A valid license is the first thing you should look for when trying to find an authentic online platform. All legitimate platforms will have a license from a reputable gaming commission. If a casino does not have a valid license, it is most likely operating illegally. You can usually find this information on the website.
Another way to tell if an online casino is legitimate is by looking at customer reviews. The gambling platform is most likely legitimate if there are mostly positive reviews. However, if there are mostly negative reviews, it is best to stay away from that particular platform.
You should also be able to contact the platform’s customer support quickly. A legitimate gambling site will have customer support available 24/7 in case you have any issues. You should be able to reach them through email, live chat, or over the phone. If you can’t get in touch with customer support quickly, then that is a red flag that the casino might not be legitimate. Besides, there is news that Amazon gives a $500m coronavirus bonus to workers—but there’s a hidden cost.
When it comes to choosing the best online casino for real money, there are a few things that you need to take into account. Here are some tips on what to look for:
- Make sure that the best payout online casino is licensed and regulated by a reputable authority. This will ensure that the site follows fair gaming practices and that your personal and financial information is protected.
- Check out the selection of games and make sure that there is something for everyone. There should be a good mix of slots, table games, and maybe even some live dealer games.
- Have a look at the bonus offers and see if there is something for you. A good bonus can give your bankroll a nice boost, so it’s always worth checking out.
- Take a look at the customer support options and make sure that you will be able to get help if you need it. A good platform should offer 24/7 support via live chat, email, or phone.
By following these tips, you should be able to find a great online gambling platform that you can enjoy for years to come.
There are several different ways to go about finding a legal casino online. Perhaps the best way is to simply search for “legal online platform” on your favourite search engine. This should bring up several results, which you can then browse through at your leisure. Another option is to ask around among your friends or family members who might have experience with gambling online. If anyone you know has had a good experience with an online platform, they may be able to point you in the right direction.
Once you have found a few potential sites that you think might be worth checking out, the next step is to do some research on each one. You can start by reading online reviews of the casinos in question. This can give you a good idea of what other players have thought of their experiences with the gambling platform. If there are a lot of positive reviews, then that is usually a good sign that the casino is worth checking out. However, even if there are some negative reviews, this doesn’t necessarily mean that the platform is a bad choice. It is always important to read as many reviews as possible before making a final decision.
There are several reasons why it is essential to play at legal casinos.
- First, playing at a legal casino ensures that the games are fair and that the casino is operating legally. This protects players from being scammed or cheated out of their money.
- Second, playing at a legal casino helps ensure that the platform follows all of the laws and regulations in place to protect players and their money. This includes ensuring that the casino is properly licensed and insured and follows all of the rules and regulations regarding payouts and bonuses.
- Finally, playing on a legal platform gives players peace of mind knowing that their money is safe and they are not at risk of being cheated or scammed.
There are a few things to keep in mind when searching for authentic and legal casinos online. First and foremost, be sure to check that the casino is licensed by a reputable authority. Secondly, take the time to read reviews of the platform before signing up. Finally, make sure to contact customer support if you have any questions or concerns. With these simple tips, you can be sure to find a safe and legal online platform that meets your gaming needs.
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