We’re in the midst of a connected TV revolution. Connected TV is a way to stream content from smart TVs to mobile devices, tablets, and computers. There are a wide variety of connected TV platforms and devices for consumers to choose from, and as CTV grows, so do the options. But where did it all begin, and how did it grow to be today’s powerful force? Let’s find out.
CTV began with TiVo. The invention of digital recording made it possible for people to watch TV shows when they wanted. In many ways, TiVo was the first to go digital, even though it was just a short step away from recording a show on a VHS tape. Modern streaming services were built on their foundation.
CTV technology made two significant leaps in 2005. iTunes enabled users to download shows for watching on their devices, and YouTube made it possible for people to create their own content. By providing a searchable platform for watching videos online, YouTube revolutionized the way people watch video online. Users became empowered to create content based on their likes and dislikes to make a system of preferences and dislikes famous.
In 2007, Netflix introduced its streaming service, becoming one of the most significant moments in CTV history. As Netflix’s streaming platform grew in popularity, it became a global phenomenon. Netflix reported over 21 million subscribers just four years after launching its streaming service.
Streaming networks like Netflix showed that they could create content as well as share it with an unprecedented amount of popularity and growth. After producing original content in 15 languages and winning 51 Emmy nominations, they began doing so in 2013 with House of Cards, their first original content series.
As Netflix became more popular, other streaming services entered the market. Netflix, HBO Max, CBS All Access, Disney+, Crackle, and Acorn are some services offering this content.
Over 76% of U.S. households subscribe to a streaming service, and 55 percent subscribe to two or more of the big three streaming services (Netflix, Hulu, Amazon Prime). With numbers surpassing traditional TV and cable, CTV is the new way people consume media.
Netflix’s Stranger Things received 26.4 million viewers in its first four days in 2019, compared to 17.4 million viewers for the final season of Game of Thrones on HBO. According to Netflix, The Queen’s Gambit had 62 million households watching it in 2020, breaking all previous records. Only the Super Bowl would have a higher viewership than these shows if they were broadcast on TV.
In recent weeks, Stranger Things 4 has seen such strong viewership that it’s almost surreal. It only took seventeen days for Eleven & Friends’ fourth season to become the most-watched show in its first 28 days, breaking the record set by Bridgerton Season 2. Netflix’s internal tally shows that Stranger Things Season 4 has been viewed 781.04 million times in two and a half weeks.
With a whopping 1.65 billion hours viewed within its first four weeks, Stranger Things Season 4 shattering the previously-held English-language TV record did not take a full four weeks, nor did it need its final two supersized episodes.
In the future of connected TV, we cannot predict what will happen exactly, but we are beginning to see some trends. With CTV’s rapid growth, here are some things to watch out for.
You can’t watch a video without being interrupted by traditional video ads. Of course, with a premium subscription, you may be able to remove these ads, but chances are, these boring 30-second commercials will slowly disappear.
With connected TV advertising, the user can interact directly with the ad experience rather than sit through it. Furthermore, with the proliferation of smartphones, laptops, computers, and devices, CTV advertisements are about to become more interactive and entertaining.
Using or protecting personal user data is changing how companies interact with their users dramatically. For example, a user profile can be created by tracking what you watch, when you watch, and how often you watch CTV.
Several of these platforms already use this information. For example, you can find recommendations for movies and shows similar to those you have watched. As a result, you may even receive advertisements influenced by your privacy policies.
The data collected from customers can also be used to create new media to meet the preferences of a large audience. For example, it is much more likely that movies and shows about gardening will be produced if everyone starts loving them.
The massive growth of CTV also means that advertisers have an excellent opportunity to reach their target market.
- Audiences that are highly engaged
- Targeted extremely well
- Saves money
- Options for flexibility
- Integration of omnichannel marketing
CTV has already conquered the entertainment sector and is only growing from strength to strength. As options become more targeted and effective, marketers should jump on board to reap the full benefits!
5 Tips on How to Be Better on Table Games
Losing on a game that you love playing can be stressful. Everyone wants to be better at playing their favorite game and improve their skills to increase their chance of winning. Some table game players think what they’re doing is enough, but little do they know, they still have room to improve.
One way of improving your skills and being better at playing your favorite table games is to read up on some tips. So, if you’re ready to up your game and be the best, here are five tips to consider following.
Learn the Game’s Rules
The first thing that you must do before playing a table game is to understand its rules. Learning the rules by heart will also help you improve at that particular game. You need to keep in mind that knowing and understanding the rules of a game is the best way to increase your chance of winning it.
It also helps you learn the game’s mechanics, which is important in creating an effective strategy to increase your chance of winning. If you also know how the game works, you will determine if it’s the right game for you.
When you examine the rules of the game, one of the things that you will figure out is the Return to Player Percentage or RTP. It indicates the amount that you can get if you win the game. If you think the RTP is too small, consider skipping the game and look for another to try out.
After learning the game’s rules, the next tip you must follow is to practice the game. Like with any other game or sport, constantly practicing will help you strengthen the pattern you discover as you play the game.
You can familiarize yourself with the game even more, which is a huge help when you want to design a strategy that could help you win. Additionally, by practicing, you will also find the mistakes in what you’re doing and can correct them.
The more you practice, the more you see and eliminate the mistakes, leaving you with a seamless pattern and strategy that increases your chance of winning. You can play table games like blackjack online and make it your practice session. Online table games offer bonuses to players that can be used to play and practice any table game you want to learn.
Establish a Strategy
The next thing that will help you become better at table games is to have a strategy. A strategy will prepare you to counter your opponent’s move and maximize your resources, leading to winning the game.
One way that a strategy can help you win is that it’ll always make you one step ahead of your opponents. Moreover, a good strategy can help in decreasing the house edge and increasing your chances of winning.
Even if it’s just a basic strategy, it will significantly impact the outcome of each game you play. So, before you start playing you must create a strategy first to increase your chance of winning the game you’re about to play.
If you had a streak of bad luck, it’s best that you stop playing. Many people tend to bet more and play more to chase their losses which is a big “no-no” in table games. If you chase losses, you will only exhaust your bankroll, which in the end, will make your finances suffer.
Most players who chase their losses are desperate. So don’t be like them, and learn when to stop. It’s one of the vital things that you must always keep in mind if you want to be a better table game player.
Be a responsible gamer, and stop playing when you feel like you’re becoming desperate to win after losing continuously. The reason behind this is that your judgment will be clouded by your losses, so you can’t make a good decision that affects your game negatively. As a result, you will experience more losses and more frustrations.
Take a Break
The last tip you should always remember is to take a break. Playing a table game can be stressful as you must use your mind throughout the game to win. Therefore, it’s not bad to stop and give yourself a break before continuing.
It doesn’t matter if you’re playing online or in real life, but playing any game is mentally and physically exhausting. If you’re playing for too long, your concentration and decision-making might not be as reliable as when the game started.
Moreover, taking a break occasionally will also help you stretch your bankroll and time spent playing. You can always go back to the table and play the game again after you have rested for a while. Grab a snack or a drink and relax your mind, then you’re ready to play again.
If you want to improve at your favorite table game, consider these five tips above. Stop what you’ve been doing and consider changing your ways to increase your chance of winning any table games you play.
The Ashes’ Urn: The Story Behind One of Sport’s Most Iconic Trophies
When you think about some of the most iconic prizes in the world of sport, the FIFA World Cup trophy, the Wimbledon Gentlemen’s and Ladies’ Single titles, the Super Bowl’s Lombardi Trophy, the Open’s Claret Jug and the Masters’ Green Jacket are some of the accolades that initially spring to mind.
Many will argue though that the urn awarded to the victor of the Ashes deserves a spot on that list. While it is only contested between two nations and might not be the official trophy given to the winner of the Series, nor is it as glitzy and glamorous as some of the aforementioned pieces of silverware, the four-inch accolade still has huge significance.
With England currently hosting Australia in this year’s renewal of the competition, which the visitors are now heavily favoured to win in the Ashes odds 2023 as they hold a 2-1 advantage over Brendon McCullum’s side with two Tests left to play, now seems like the perfect time to take a look at the origins of the urn and how it has become the centrepiece of one of sport’s greatest rivalries.
Australia win in England for the first time
The urn and the term ‘the Ashes’ actually both originate from a newspaper report following Australia’s victory over England at the Oval in August 1882. It was the first time the hosts had been beaten by the Aussies on home soil and British paper The Sporting Times wrote an obituary, saying: “In affectionate remembrance of English Cricket, which died at the Oval”, later adding: “The body will be cremated and the ashes taken to Australia.”
England presented with the urn
Not long after the mockery, England travelled Down Under for a tour of Australia and the visiting captain Ivo Bligh vowed to return home with the ashes. While playing a match in Melbourne, he was gifted the terracotta urn — which different legends claim either had the ashes of a burnt bail, ball or stump inside — by Lady Janet Clarke and it remained in his personal possession for many years before his wife gave it to the Marylebone Cricket Club (MCC) upon Bligh’s death. It is now found in the museum at Lord’s.
The original urn is extremely delicate. In fact, to preserve it and ensure it survives the trials and tribulations of time, it has visited Australia just three times since Bligh brought it back to England — once in 1988, again in 2006 and then as recently as 2020. Therefore, it should come as no surprise that the urn hoisted aloft by the winner of the Ashes every two years is merely a replica.
The official trophy
Believe it or not, there wasn’t an official trophy given to the winner of an Ashes Series until the late 1990s. The MCC were aware of the need for a physical piece of silverware and commissioned a Waterford Crystal trophy in the shape of the original urn. The stunning and elegant trophy was first presented upon the conclusion of the 1998-99 Series, with Australia captain Mark Taylor the first man to get his hands on the prize.
Roy Hodgson: The Transformation of Crystal Palace Culture
Crystal Palace Football Club has enjoyed a highly successful transformation under the stewardship of Roy Hodgson. In 2017, Hodgson started working with the team. He made them feel good and excited about playing football again. He gave them the ambition to try their hardest and make their dreams come true.
The First Steps Towards Success
When Hodgson took over at Crystal Palace, he inherited a squad that was struggling on the pitch. The team did not do well and finished 16th in the English Premier League. This made the players feel unhappy, and they were not sure what to expect from their new manager.
Hodgson quickly set about changing this by bringing in his own staff to help implement his ideas and philosophies. He also began making small changes to encourage players to remain focused on achieving success.
Hodgson’s approach has enabled Crystal Palace to create a more positive atmosphere. The team is acting more confident and professional. They are also showing respect for each other. This has made the team do better in their games since Hodgson joined the club.
With Hodgson’s leadership, there is optimism that Crystal Palace can continue to improve in the coming seasons. The team has been doing better for the past two years. They have an experienced coach now, and they are ready to keep doing well and even do better. Supporters are encouraged to visit 1xbet site for more updates on their progress.
The manager is a good example for the players. He knows how to win and he has lots of experience managing different teams. This helps the younger players learn and do better in matches.
Roy Hodgson has made a big change at Crystal Palace. He helps the players do their best and gave them the tools to do well in future seasons.
The Impact of Hodgson’s Leadership
Coach Hodgson made sure that everyone was treated with respect. Everyone felt important, and this made them work together to reach a goal. This created trust in the team, and it helped them play better on the field.
Hodgson helped the team work together. He told everyone what was expected of them both while playing and not playing. His philosophy was to work hard and be skilled. This has made Crystal Palace one of England’s most successful teams since he joined.
A New Hope at Selhurst Park
Perhaps even more important than any tactical or technical adjustments made by Roy Hodgson, however, is how he has bolstered belief within the dressing room at Crystal Palace – both amongst players and supporters alike. It is now commonplace for fans to chant “Come On, You Eagles!” as they witness their side challenging for European qualification year after year, something which would have seemed inconceivable prior to Hodgson’s arrival at Selhurst Park Stadium back in 2017.
Under Mr. Hodgson’s leadership, Crystal Palace became only the second team in Premier League history to win seven games in a row away from home. This is something that would not have happened without Mr. Hodgson’s strong leadership. He changed the attitudes of the team and pushed them to do more than anyone ever expected they could do.
Conclusion: The Legacy That Continues Today
Roy Hodgson made a big difference at Crystal Palace. He helped change the culture and performance of the team. People will remember him for a long time after he leaves. His influence still matters today and will stay important in the future. He is an example for other managers who want to learn from his legacy – it should never be forgotten!
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